Zemanta raises USD2 million in new funding
Zemanta's content discovery and audience development tools have raised funding from Union Square Ventures and Social Starts in the amount of USD2 million.
Advertising
April's Fools 2024: Why Prankvertising is Powerful—But, It Didn't Work With Tesla, Google, Volkswagen
This April's Fools Day 2024, many companies are expected to rely on the power of prankvertising. But, should they really do so?
Tesla Spends Millions in Advertising Despite Elon Musk Hating It, But Why?
Tesla is now spending millions in advertising, despite Elon Musk's non-advertising mantra. But, why?..
Google Sued by Axel Springer, 31 Other Media Groups in Europe for $2.3 Billion Over Digital Ad Practices
Google is facing a 2.1 billion euros ($2.3 billion) lawsuit filed by 32 media organizations in Europe, including Axel Springer and Schibsted, over alleged financial losses due to the company's digital..
Shai Masot : Effective Political Campaigns on Social Media Demand Hard Organic Work
yhe digital world and social media in particular are a mirror of real life...
Latest News
Spire Capital to make full exit of Just Marketing International for USD 76 million
Spire Capital would be selling Just Marketing International to Chime Communications in deal worth USD 76 million.
Microsoft-Apple consortium case against Android manufacturers threatens Google existence
A group of technology companies including Microsoft and Apple claimed Google had infringed one of their patents it had obtained by bankrupt mobile company Nortel.
NEWSCYCLE Solutions acquires Atex Inc from Atex Group for undisclosed amount
NEWSCYCLE Solutions announced that it had bought the Atex AdBase advertising systems business from the Atex Group.
Video advertisements make Rockabox highly enticing
With the projected growth of video advertising, Rockabox opens a Series A funding round worth GBP3 million.
Rivals to review Google's latest antitrust proposal within four weeks - EU
A rival of Google Inc was not satisfied with the search giant's latest proposal to address antitrust complaints.
Google, Facebook partner up to assist client ads in FBX platform
Rivalry between Google Inc and Facebook Inc seemed to have thawed after the former announced its partnership with the latter on aiding clients to purchase ad inventory.
Applift raises USD7 million in funding, hires Rocket Internet executives
According to a report by Techcrunch, Prime Ventures provided a capital infusion of USD7 million to mobile games marketing platform AppLift.
SundaySky raises USD20 million funding, receives backing from Comcast Ventures
SundaySky, a smart video ad company, raised USD20 million in its Series C financing round led by Comcast Ventures.
WPP Plc expands into China
WPP Plc expands into China with its acquisition of IM2.0.
