Advertising

This April's Fools Day 2024, many companies are expected to rely on the power of prankvertising. But, should they really do so?

Tesla is now spending millions in advertising, despite Elon Musk's non-advertising mantra. But, why?..

Google is facing a 2.1 billion euros ($2.3 billion) lawsuit filed by 32 media organizations in Europe, including Axel Springer and Schibsted, over alleged financial losses due to the company's digital..

yhe digital world and social media in particular are a mirror of real life...

Latest News

Britain's Barclays PLC, Japan's Nomura and the Royal Bank of Canada are leading the loan financing for Hellman & Friedman LLC's buyout of Scout24. The classified advertising business will be bought fo

US-based mobile analytics and advertising company Flurry has secured USD12.5 million in new funding from undisclosed investors, bringing in a total funding of USD62.5 million to date.

Morgan Stanley and Goldman Sachs Group Inc were hired by The Rubicon Project Inc to lead its IPO next year.

Months after receiving a USD1 million in seed investment, Israeli startup Carambola Media raised USD4 million in a Pitango Venture Capital-led Series A funding round.

Australia-based news firm APN News & Media has agreed to exit from its remaining stake in outdoor advertising company APN outdoor for USD69 million, prompting a 5% increase in its shares.

UK-based advertising firm M&C Saatchi divested a controlling stake of 75.1% in Walker Media for GBP36 million. M&C Saatchi sold its holding to French multinational advertising and public relations com

US retailers will spend more on digital advertising this year. According to an eMarketer report, retailers will increase their budgets by 15.7% to USD 9.50 billion for ads on the mobile space.

Zanox, a performance advertising network has purchased Hamburg, Germany-based performance display provider Metrigo for an undisclosed sum. Originally, Metrigo was a portfolio company of Berlin-based c

The following bids, mergers, acquisitions and disposals were reported on Friday, including Microsoft, Comcast, Green Dot, Goldman Sachs and others.

Niche, a startup that helps connects brands with social media celebrities has announced that it has successfully raised USD 550k in funding and at the same time, have finally opened their website to t