Tyra Banks has invested an undisclosed amount on Locket, a mobile advertising app made for Android smartphone lockscreens, through her company's investment arm Fierce Capital.
Advertising
Zanox purchases Metrigo
Zanox, a performance advertising network has purchased Hamburg, Germany-based performance display provider Metrigo for an undisclosed sum. Originally, Metrigo was a portfolio company of Berlin-based company builder Project A Ventures.
Top deals of the day - bids, mergers and acquisitions
The following bids, mergers, acquisitions and disposals were reported on Friday, including Microsoft, Comcast, Green Dot, Goldman Sachs and others.
Niche raises USD 550k to help marketers work with popular users on social media
Niche, a startup that helps connects brands with social media celebrities has announced that it has successfully raised USD 550k in funding and at the same time, have finally opened their website to the public.
TapCommerce raises USD 10.5 million to compete in the mobile ad retargeting
Mobile ad retargeting startup TapCommerce's USD 10 million funding was raised via an investing round led by Bain Capital Ventures and RRE Ventures, with a strategic investment from Nielsen Ventures and participation from existing backers.
Latest News
Britain-based advertising group WPP denied a report from The Daily Mail's that the company is planning a takeover bid for US-based marketing group Interpublic (IPG).
Social media giant Twitter Inc announced it will introduce self-service advertisements for small- and medium-sized businesses (SMBs) in Canada, Ireland and the United Kingdom starting this week.
Although the management of online advertising service Swoop did not disclose the purpose of raising new venture capital, Chief Executive Officer Ron Elwell's statement to TechCrunch indicated that the company might still be focusing on building its sales team.
Ezoic's automated website layout and ad improvement software was central to the closure of USD5.6 million Series A funding round through the efforts of Balderton Capital and other investors.
Russian mobile real-time bidding platform AdMoment Russian mobile advertising startup AdMoment raised USD3 million from two venture funds. Prostor Capital and international fund e.
Software provider Centro has bought self-serve platform for banners ads SiteScout Inc. Chicago-based Centro acquired Canadian company SiteScout Inc for an undisclosed amount.
Zemanta's content discovery and audience development tools have raised funding from Union Square Ventures and Social Starts in the amount of USD2 million.
Spire Capital would be selling Just Marketing International to Chime Communications in deal worth USD 76 million.
A group of technology companies including Microsoft and Apple claimed Google had infringed one of their patents it had obtained by bankrupt mobile company Nortel.
