Advertising

This April's Fools Day 2024, many companies are expected to rely on the power of prankvertising. But, should they really do so?

Tesla is now spending millions in advertising, despite Elon Musk's non-advertising mantra. But, why?..

Google is facing a 2.1 billion euros ($2.3 billion) lawsuit filed by 32 media organizations in Europe, including Axel Springer and Schibsted, over alleged financial losses due to the company's digital..

yhe digital world and social media in particular are a mirror of real life...

Latest News

In a long-awaited move, Facebook finally started running tests using third-party mobile apps as part of its plan to become a mobile ad network, as confirmed by Facebook engineer Sriram Krishnan on the

San Francisco, US-based in-feed native ad exchange ShareThrough raised another $17 million in combined debt and equity financing in a round led by Floodgate and North Bridge Venture.

The users of Twitter in the US are more racially diverse compared to those of other Internet sites and Twitter is capitalizing on its demographics to get revenues, The Wall Street Journal reported.

Epom, an ad serving and ad management solutions provider, said it received $7 million in a private investment pool for product improvement and new product development.

Advertising spending in the UK for the third quarter of 2013 has hit the fastest pace recorded according to a survey from IPA Bellwether, the Financial Times reported.

Yahoo Chief Operating Officer (COO) Henrique De Castro is leaving the company tomorrow, January 16, according to a regulatory filing, but the exact reason for the departure is unclear.

Connecticut, USA-based venture capital firm Canaan Partners invested INR35 crore in Bangalore, India-based digital media firm SureWaves for the latter's global growth and workforce expansion.

Massachusetts, US-based video hosting solutions firm Brightcove acquired Arizona-based Internet video solutions provider Unicorn Media Inc in $49-million acquisition deal to facilitate easier distribu

Private equity firm Hellman & Friedman is reportedly considering to sell Catalina Marketing Corp. in a deal that could fetch $2 billion to $2.5 billion. Catalina provides customer-driven marketing ser

At the Consumer Electronics Show in Las Vegas, Yahoo Chief Executive Officer Marissa Mayer unveiled new advertising platforms as the internet company looks to turn around its fortunes in digital adver