Advertising

This April's Fools Day 2024, many companies are expected to rely on the power of prankvertising. But, should they really do so?

Tesla is now spending millions in advertising, despite Elon Musk's non-advertising mantra. But, why?..

Google is facing a 2.1 billion euros ($2.3 billion) lawsuit filed by 32 media organizations in Europe, including Axel Springer and Schibsted, over alleged financial losses due to the company's digital..

yhe digital world and social media in particular are a mirror of real life...

Latest News

Mobile ad retargeting startup TapCommerce's USD 10 million funding was raised via an investing round led by Bain Capital Ventures and RRE Ventures, with a strategic investment from Nielsen Ventures an

The following bids, mergers, acquisitions and disposals were reported on Thursday including Omnicom, General Motors, Deutsche Telekom, Devon Energy and others

Massachussetts-based TV advertising platform Clypd raised USD7.2 million in Series A-1 funding from Atlas Ventures, Freestyle Capital, Boston Seed Capital, and angel investors John Battelle and Bright

Tyra Banks has invested an undisclosed amount on Locket, a mobile advertising app made for Android smartphone lockscreens, through her company's investment arm Fierce Capital.

Britain-based advertising group WPP denied a report from The Daily Mail's that the company is planning a takeover bid for US-based marketing group Interpublic (IPG).

Social media giant Twitter Inc announced it will introduce self-service advertisements for small- and medium-sized businesses (SMBs) in Canada, Ireland and the United Kingdom starting this week.

Although the management of online advertising service Swoop did not disclose the purpose of raising new venture capital, Chief Executive Officer Ron Elwell's statement to TechCrunch indicated that the

Ezoic's automated website layout and ad improvement software was central to the closure of USD5.6 million Series A funding round through the efforts of Balderton Capital and other investors.

Russian mobile real-time bidding platform AdMoment

Software provider Centro has bought self-serve platform for banners ads SiteScout Inc.