Advertising

This April's Fools Day 2024, many companies are expected to rely on the power of prankvertising. But, should they really do so?

Tesla is now spending millions in advertising, despite Elon Musk's non-advertising mantra. But, why?..

Google is facing a 2.1 billion euros ($2.3 billion) lawsuit filed by 32 media organizations in Europe, including Axel Springer and Schibsted, over alleged financial losses due to the company's digital..

yhe digital world and social media in particular are a mirror of real life...

Latest News

Berlin-based recruiting software startup softgarden merged with job ad media planning service 1000jobboersen.de for an undisclosed amount to form a giant Recruiting-as-a-Service provider called softga

Venice, US-based brand and content management software maker ZEFR pocketed $30 million in a Series D financing round led by Institutional Venture Partners (IVP) for its international expansion and pro

San Francisco, US-based advertising technology startup AdStage bagged $1 million in funding from existing investor Digital Garage to increase its workforce and launch a new app partnership program.

Singapore-based business consortium DDB Group Asia Pacific acquired Bangalore, India-based digital marketing firm 22feet for an undisclosed amount in a bid to be the leader in the development of India

Tech giant Apple added app testing platform maker Burstly, owner of mobile app testing tool TestFlight, for an undisclosed amount, according to sources.

US-based search giant Google acquired London, UK-based anti-malware for online advertisers Spider.io for an undisclosed amount to prevent online advertising fraud and detect attacks from malware-infec

Adbrain has introduced its programmatic mobile audience buying platform in private beta with partners Annalect, The Exchange Lab, M& C Saatchi Mobile, Fetch and Somo having early access to it, a compa

Los Angeles, US-based e-commerce firm Shopzilla snapped up Ventura, California-based online ad startup Connexity for an undisclosed amount to to beef up its audience-buying division.

In a bid to compete with rivals in the search-advertising sector, US-based search giant debuted Gemini, its new platform that lets advertisers combine mobile search and native advertisements.

Needham, US-based digital video advertising distributor Extreme Reach pocketed $50 million in a venture round from Village Ventures, Greycroft Partners, Spectrum Equity, and Long River Ventures.