Advertising

This April's Fools Day 2024, many companies are expected to rely on the power of prankvertising. But, should they really do so?

Tesla is now spending millions in advertising, despite Elon Musk's non-advertising mantra. But, why?..

Google is facing a 2.1 billion euros ($2.3 billion) lawsuit filed by 32 media organizations in Europe, including Axel Springer and Schibsted, over alleged financial losses due to the company's digital..

yhe digital world and social media in particular are a mirror of real life...

Latest News

According to social marketing company Spredfast, who has accumulated over $60 million in funding to date, it has raised $32.5 million in Series D funding from several investors led by Lead Edge Capita

New York, US-based media valuation platform Integral Ad Science has raised $30 million in a Series D funding round led by August Capital, according to a disclosed regulatory filing.

Angel funding in Russian companies were 4.5 times more than funding from angel investors in 2012, according to a joint study by National Association of Business Angels (NABA), Atom Partners and RVC.

UK Sinha, Chairman of Securities and Exchange Board of India or Sebi, said firms can be creative in their advertisements to attract investors to their IPOs but they must contain all required disclosur

Italian spin-off AdEspresso raised $500,000 in seed funding from institutional and angel investors, for its Facebook ad optimization service for small and medium businesses (SMBs).

London-based global advertising firm DraftFCB has acquired independent creative agency Inferno in a takeover transaction that could give the agency a market valuation of £20 million.

New York-based mobile location-based social network Foursquare has just raised $35 million in a financing round for its new platform for real-time ads, according to the company's Chief Executive Offic

San Francisco-based advertising technology company Delivery Agent Inc has picked Credit Suisse Group AG and Deutsche Bank AG to lead its planned initial public offering (IPO) in 2014.

PaeDae founder and chief executive officer Rob Emrich explained to TechCrunch that it launched a debt-and-equity round instead to be able to obtain a sizeable amount of capital while being able to ret

ValueClick, Inc. today announced that it has agreed to sell 100 percent of its Owned and Operated Websites (O&O) segment to IAC.