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This April's Fools Day 2024, many companies are expected to rely on the power of prankvertising. But, should they really do so?

Tesla is now spending millions in advertising, despite Elon Musk's non-advertising mantra. But, why?..

Google is facing a 2.1 billion euros ($2.3 billion) lawsuit filed by 32 media organizations in Europe, including Axel Springer and Schibsted, over alleged financial losses due to the company's digital..

yhe digital world and social media in particular are a mirror of real life...

Latest News

After losing a third of its value last week due to a ruinous blog post published about the firm by a Harvard Business School professor, Blinkx complained to a financial regular that it may have been t

San Francisco, California-based mobile video advertising startup Vungle snagged $17 million in a Series B funding round led by Thomvest Ventures to build monetization tools for developers of mobile ap

Oakland, California-based music streaming service Pandora is planning to push native advertising to connected vehicles in a bid to boost the company's total revenue, as announced during the company's

Google advertising executive Susan Wojcicki is reportedly being promoted to chief position at YouTube to improve the latter's video ad revenue, according to The Information.

New York, US-based social intelligence startup 4C snagged $4 million in funding from venture capital firm Jump Capital for its expansion, and sales and product development.

ValueAct Holdings President Mason Morfit plans to influence Microsoft on how it sells Windows, the operating system that is behind most of the software giant's products, Bloomberg reported.

Mountain View, California-bases social login pioneer Gigya launched a new tool that will give marketers data that will flow into personalized online and offline marketing campaigns for American consum

Boston, US-based social advertising and marketing startup Moontoast announced that it has raised $4.5 million as extension to its Series B financing round for its expansion and platform development.

San Francisco, US-based advertising firm Federated Media sold its content marketing arm to Rhode Island-based multimedia company LIN Media for an undisclosed amount to focus on programmatic advertisin

Sightly was able to obtain $1.7 million in seed funds in a round led by Mac Capital and participated in by other investors which included Tomorrow Ventures and 500 Startups.