April's Fools 2024: Why Prankvertising is Powerful—But, It Didn't Work With Tesla, Google, Volkswagen

This April's Fools Day 2024, many companies are expected to rely on the power of prankvertising. But, should they really do so?

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Tesla is now spending millions in advertising, despite Elon Musk's non-advertising mantra. But, why?..

Google Sued by Axel Springer, 31 Other Media Groups in Europe for $2.3 Billion Over Digital Ad Practices

Google is facing a 2.1 billion euros ($2.3 billion) lawsuit filed by 32 media organizations in Europe, including Axel Springer and Schibsted, over alleged financial losses due to the company's digital..

Shai Masot : Effective Political Campaigns on Social Media Demand Hard Organic Work

yhe digital world and social media in particular are a mirror of real life...

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