Amazon is expanding its advertising strategy by introducing ads on its Prime Video streaming service. The company aims to generate $3 billion in revenue and compete with traditional media giants.
Advertising
TheHomeMag Receives USPS Excellence in Innovation & Creativity Award
In an age where digital marketing dominates, TheHomeMag's success in traditional mail-based advertising stands out, and this achievement was recently recognized on a national stage in Washington, D.C. The United States Postal Service awarded TheHomeMag the 2024 Excellence in Innovation and Creativity Award—one of only eight companies chosen from 30,000 entries, including industry giants like Citi.
United Airlines New Media Platform To Show Personalized Ads on Seat-Back Screens as Part of New Revenue Line Effort
United Airlines announced that it'll start showing personalized ads on seat-back screens. Here's what you need to know about its new media platform.
Mr. Black's Enigmatic Truck Messages Spark Curiosity in Major Cities
Mysterious trucks displaying cryptic images have appeared in Washington D.C., Boston, and New York City, capturing public attention. These visuals, created by the elusive artist Mr. Black, feature a skeleton with varying eye colors, crying tears alongside a black bird.
PayPal Launching New Advertising Platform That Analyzes Users’ Shopping Habits
PayPal is launching an advertising platform that analyzes client spending using transaction data. PayPal has announced its plan to cut its global workforce by 9% or about 2,500 jobs this year.
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Procter & Gamble will shift its focus from corporate branding to individual product brands, such as Pampers and Gillette, in its advertising for the Paris 2024 Olympics.
Many big media firms are concerned about the BBC's podcast advertising plan. A complaint letter has been sent to the British government.
Elon Musk, who owns the social media platform X, has criticized Meta for being "super greedy" in taking credit for advertisers running campaigns on its platform.
This April's Fools Day 2024, many companies are expected to rely on the power of prankvertising. But, should they really do so?
Tesla is now spending millions in advertising, despite Elon Musk's non-advertising mantra. But, why?
Google is facing a 2.1 billion euros ($2.3 billion) lawsuit filed by 32 media organizations in Europe, including Axel Springer and Schibsted, over alleged financial losses due to the company's digital advertising practices.
The NEC had alrady laid an outline strategy regarding on how to boost kery service sectors. The National Export Council (NEC) has laid out several strategies to ramp up the performance of priority services sectors namely construction, information, communication and technology (ICT), education services and tourism.
UK announces its top 10 biggest paid jobs and sectors. Find it here. According to data, analyzing 18,125 different UK salaries, reveals which jobs to consider for the best pay increases, comparing salaries at entry level (0-3 years experience) to that of an experienced employee in the same role (8 years experience+).
Indonesian startups is now on a full steamed ahead to find new potential sectors. And also here are also the top 10 biggest startups for this year.
