Advertising

April's Fools 2024: Why Prankvertising is Powerful—But, It Didn't Work With Tesla, Google, Volkswagen

This April's Fools Day 2024, many companies are expected to rely on the power of prankvertising. But, should they really do so?


Tesla Spends Millions in Advertising Despite Elon Musk Hating It, But Why?

Tesla is now spending millions in advertising, despite Elon Musk's non-advertising mantra. But, why?..

Google Sued by Axel Springer, 31 Other Media Groups in Europe for $2.3 Billion Over Digital Ad Practices

Google is facing a 2.1 billion euros ($2.3 billion) lawsuit filed by 32 media organizations in Europe, including Axel Springer and Schibsted, over alleged financial losses due to the company's digital..

Shai Masot : Effective Political Campaigns on Social Media Demand Hard Organic Work

yhe digital world and social media in particular are a mirror of real life...


Latest News

Users can opt out Google's user endorsement ads, unlike the ones on Facebook - report
Google Inc's planned user endorsement ads could be opt out by its customers in a few simple steps.
Yahoo acquires social marketing tech startup Bread
Social marketing tech startup Bread was acquired by Yahoo Inc to improve revenue potential of its ad products.
elevate DIGITAL receives Series A funding investments
Venture funding amounting to USD1.5 million in venture funding was received by elevate DIGITAL for its expansion and development purposes.
Digital Generation acquires Google Ventures-backed Republic Project
Digital Generation (DG) announced its recent acquisition of Republic Project for USD1.4 million in cash and target-based earn-out payments.
TV ad compares Boehner to a baby throwing tantrums
Representative John Boehner was compared to a tantrum-throwing baby in a television commercial set to go live on Sunday night football.
Reliance Capital Asset show growth from previous year
Reliance Capital Asset Management Ltd performed better this year compared to last year, mainly due to increased advertising revenues.
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