Users can opt out Google's user endorsement ads, unlike the ones on Facebook - report

October 12
5:38 AM 2013

In an earlier announcement, Google Inc had planned to use its customers' profiles to unconsciously endorse or recommend in its advertismements. However, a Techcrunch report said Google customers could keep their information private and away from Google Ads in a few steps.

As explained in an announcement on its Terms of Service, Google explained why it intended to use its customers' information for ads. The company said, "We want to give you - and your friends and connections - the most useful information. Recommendations from people you know can really help. So your friends, family and others may see your Profile name and photo, and content like the reviews you share or the ads you +1'd. This only happens when you take an action (things like +1'ing, commenting or following) - and the only people who see it are the people you've chosen to share that content with."

Google customers would need to log into their accounts and go to Google+. Under settings, then endorsement, users could check whether Google had ticked the box allowing you to share information, and would have the option to untick it. Users would need to save and wait for a warning pop up dialog box to confirm the changes made on endorsement settings.

Google's internet ad revenue increased 18% to USD20.1 billion in the first six months of the year, according to industry group Interactive Advertising Bureau (IAB) on Wednesday. Revenue on mobile ads increased 145% to USD3 billion in the same period, a feat that Facebook and other software companies had yet to achieve, said IAB.

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