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Niche raises USD 550k to help marketers work with popular users on social media

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November 22
3:23 PM 2013

Niche, a startup that helps connect brands with social media celebrities has finally opened its website to the public, and at the same time, announced that it has successfully raised USD 550k in funding.

Although Niche isn't the first in the market, there are also other firms that attempted to make money from celebrity-driven marketing programs on social media such as Adly.

Niche originally focused on Vine, but it has since expanded to include all the major social networks. Their offerings to content creators, which are all free, include a profile that aggregates their accounts and content from across all social network platforms. It also provides analytics about their engagement, so that they can see what kind of content seems to be connecting with the right target demographics and which doesn't. It also helps them make money by participating in marketing campaigns.

With that being said, marketers can browse leaderboards as well that show the top Niche users, either on a specific social network on all of em. They can then reach out to those creators and develop campaigns with the help of Niche.

The funding raised comes from David Tisch (Box Group), Michael Kassan (MediaLink), Chris Altchek (PolicyMic), Bryan Goldberg (Bleacher Report/Bustle), John Alderman and friends and family. 

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