VENTURE CAPITAL POST

Google launched new product targeting enterprise marketers on Tuesday. The Google Analytics 360 Suite will go head to head with Adobe and Oracle product in enterprise Internet marketing.

Adobe rebranded its animation tool Flash Professional as Animate CC. The name-change reflects the shifts in the tool's concept and focus. Animate CC still supports the older formats but is expanded to enable users to save and share their content in newer other formats, including 4+K video and SVG. Animate CC will also support CreativeSync, enabling users to directly share their works with other Adobe users.

In a move that will strengthen the leadership of Oracle Marketing Cloud, Oracle (NYSE: ORCL) has acquired Maxymiser, a New York-based provider of cloud-based software for mobile marketing.

Dropbox syncs files, photos, videos, and music, Microsoft Office, or Adobe files into folders that can be viewed online wherever you are. This week, the company has decided to take it a notch higher.

Photoshop maker Adobe Systems Inc (ADBE.O) reported a better-than-expected profit for the sixth straight quarter, helped by a 12 percent sequential jump in annualized recurring revenue in its digital media segment.

Four technology companies including Apple and Google blasted a U.S. judge for rejecting a proposed $324.5 million settlement over hiring practices in Silicon Valley and asked an appeals court to intervene, according to a court filing.

San Francisco, California-based website testing and optimization platform Optimizely raised $57 million in a Series B funding round led by Andreessen Horowitz to hire as many as 250 additional staff within this year.

Durham, US-based social media marketing startup Argyle announced through an email to its customers that it will shut down its operations on May 31 because it couldn't compete anymore with its rivals in the industry.

Cupertino, US-based cloud marketing startup Ensighten purchased London, UK-based tag management firm TagMan for an undisclosed sum to gain traction over its bigger rivals in the website marketing sector.

Technology firms Prezi and Adobe are the two latest supporters of President Barack Obama's ConnectED Initiative which seeks to bring American education in step with modern technologies.

San Diego, US-based software investor JMI Equity led a $38-million Series D venture capital round for the expansion and development of Utah-based work flow management software company AtTask.

California, US-based call marketing company Invoca raised $20 million in a Series C funding round led by Accel Partners for its workforce expansion and product development.

Philadelphia-based company Monetate has raised USD8 million for the development of its platform that helps other companies drive their sales through analysis of data from various sources.

US retailers will spend more on digital advertising this year. According to an eMarketer report, retailers will increase their budgets by 15.7% to USD 9.50 billion for ads on the mobile space.

Adobe Systems Incorporated announced its acquisition of Neolane, a privately held software platform for a deal priced at US$600 million in cash.