Adobe Investors Are 'Anxious' Over the Company's Response to Generative AI Competition

By Thea Felicity

Jun 12, 2024 10:49 AM EDT

Adobe Reports Quarterly Earnings
SAN FRANCISCO, CALIFORNIA - DECEMBER 13: A sign is displayed on the exterior of an Adobe office on December 13, 2023 in San Francisco, California. Computer software company Adobe will report fourth quarter earnings today after the closing bell.
(Photo : Justin Sullivan/Getty Images)

Investors in Adobe Inc. are increasingly anxious about the rising competition from generative AI as Adobe's upcoming financial results are expected to reveal how the company is handling this challenge, according to Bloomberg.

The company has since tried to reassure investors with AI-related product announcements at its annual Summit conference. Analysts expect Adobe's report to show a 20% growth in net earnings and nearly 10% revenue growth. More than 75% of analysts tracked by Bloomberg recommend buying Adobe stock, with an average price target indicating over 30% upside.

However, Yahoo Finance reported that Adobe shares have fallen over 20% this year as Wall Street reevaluates its future in a market where AI-generated content is becoming more prevalent. 

Experts noted that companies will invest in software with a clear return on investment, but AI platforms offering similar features could diminish the value of traditional software services. 

READ NEXT: Adobe Launches New Acrobat AI Assistant, But It's Not Free - Here's What You Need to Know

Is Adobe Generative AI Available?

Despite the challenge of competition from generative AI, Adobe's strategic move to integrate more AI into its products is a testament to its adaptability and forward-thinking. However, the rapid advancement of AI-generated images and videos does pose a potential threat. In fact, Adobe has already begun leveraging generative AI, starting with the new Acrobat AI assistant that was recently released, as reported by VCPost.

For Adobe, keeping up with AI is the next step. There are contrasting performances among software companies focused on AI, with some, like Microsoft and Palantir, thriving, while others, such as Salesforce and MongoDB, face selloffs due to weaker enterprise IT spending.

It's crucial to note that as AI technology rapidly evolves, the perceived winners and losers in the market can shift quickly. This uncertainty in software demand and efficiency brought by AI is a potential storm on the horizon. It's a time that demands vigilance and adaptability from companies like Adobe.

READ MORE: EU Slaps Microsoft with Warning that It Could Face Billions of Fines Over Missing Generative AI Risk Report

© 2024 VCPOST, All rights reserved. Do not reproduce without permission.

Join the Conversation

Real Time Analytics