Adidas Reveals Biodegradable Sneakers As Latest Innovation In Footwear

German sportswear manufacturer Adidas unveiled its latest eco-friendly innovation, the Futurecraft Biofabric sneakers. Unlike other products made of synthetic materials, the company's prototype sneaker is biodegradable with the help of a special enzyme.

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Puma Says Future is Female as Rihanna Draws More Sales

Puma is making a huge come back as sales grew more than anticipated. Rihanna's line of premium designed shoes along with the Fenty collection is drawing more customers boosting the company's once meager sales.

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Adidas Ends IAAF Sponsorship Over Dopping Scandal

The German sportswear and apparel giant ends sponsorship with the International Association of Athletics Federation (IAAF). Adidas decided to terminate the contract because of continuous doping scandal and corruption.

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Adidas unleashes laceless soccer boots bringing comfort, stability, control

Adidas released its laceless soccer boot called “Ace 16+ purecontrol” to bring comfort, stability and especially control for football players, like German footballer Mesut Ozil, who is one of this shoe line's major faces.

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New Balance Sneakers Changed Company's Direction

Sneakers and sportswear are a huge business, as they gain advantage from the popularity of professional sports league. Following a very tight competition among brands, New Balance has to make a change in company's direction. In order to deal with the new brands that suddenly became strong competitors.

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Adidas to open an automated shoe factory in Germany and the United States

Adidas will open Speedfactory in Germany and in the U.S. The Speedfactory will boost the manufacturing process of Adidas shoes through the automated technology. The two factories will be fully integrated by the year 2020.

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Adidas to release 3D-printed shoes

The future of personalized footwear has gotten a lot more interesting thanks to a recent update from Adidas revealing their plans to use 3D Printing technology to create a series of running shoes that will be the first of its kind.

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Nike, Under Armour top racers on Wall Street

Shrugging from the recent market crash, Nike and Under Armour stocks have emerged as major gainers on the Wall Street. Though these two companies are battle to capture higher market share in sportswear and star endorsements, but the athletic apparel makers are racing ahead in improving their financial performance.

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Reebok rebrands as a fitness center in the U.S. and Europe

Reebok, the sportswear from Germany, is heading to fitness business, with its major marketing campaign "Be More Human" in Berlin, Germany with partnership from CrossFit, Les Mills and Spartan Race.

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Indiana University and Adidas Signs a $53.6M Deal

Adidas extended its contract with Indiana University for the next eight years, giving IU $6.7 million annually, which is twice the amount compared to their previous deal. The deal worth $53.6 million in total is good until 2024. The ten-year previous contract between IU and Adidas will end after this academic year.

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Adidas Group acquires Runtastic fitness apps for $240 million

Adidas bought Runtastic, a fitness tracking app for €220 million (equivalent to $240M) from Axel Springer, the company's strategic partner in Germany.

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Under Armour's MyFitnessPal and Endomondo apps now run in tandem

Fitness and food tracker apps MyFitnessPal and Endomondo have started sharing content with one another, several months after both companies were acquired by sports apparel and fitness technology maker Under Armour in a deal worth $560 million.

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Alibaba's latest gambit in fighting fakes: foster local brands

Criticized and even sued by luxury brand Gucci and others for facilitating the counterfeit goods trade, Chinese e-commerce giant Alibaba Group Holding Ltd has been quietly piloting a scheme to try to curb fakes at source.

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Investor group aims to buy Adidas' Reebok unit

An investor group that includes Jynwel Capital and funds affiliated with the Abu Dhabi government is launching a bid to buy Reebok from Adidas AG for about $2.2 billion, the Wall Street Journal reported Sunday.

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Adidas seeks to placate investors with share buyback

German sportswear maker Adidas, facing investor discontent over its underperforming share price, announced on Wednesday plans to return to shareholders as much as 1.5 billion euros ($1.9 billion) over the next three years.

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