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Adidas unleashes laceless soccer boots bringing comfort, stability, control

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(Credit: Photographer: Krisztian Bocsi/Bloomberg via Getty Images) The Adidas logo sits on a window at an Adidas AG originals store in Berlin, Germany, on Wednesday, March 4, 2015. Adidas predicted profit growth for this year that matched analysts' predictions for the struggling German sportswear maker as it pours money into catching up to larger rival Nike Inc. in America. Retail Operations Inside An Adidas AG Store As Sportswear Maker Forecasts Profit
January 22
5:00 AM 2016

Adidas released innovative laceless soccer boot called "Ace 16+ purecontrol," which would bring comfort, stability and especially control for football players. German footballer Mesut Ozil, who has been criticised of not being able to tie his own shoelaces, is one of the major faces for this new shoe line.

According to Sport Techie, Adidas used Thermoplastic Polyurethane (TPU) to secure the mid foot in the boot. The upper part of the shoes uses "PrimeKnit," which is popular in most of its new fitness foot wears. It also has the TechFit internal locking technology to give proper grip on the foot. It also features zero "wear-in-time."

Besides the advanced laceless design that the soccer boot boasts, one of its major selling point is its no boot deterioration over time. It also has a "Non Stop Grip" dots on its upper portion that will give player better control of the ball. Its lightweight frame provides better stability to the player, especially when they are running at high speeds. The boot is made to bring better deft control, passing, and fast dribbling for midfielders.

In a report by Live Mint, Ozil said, "My whole career I have tried to minimize the impact of laces on my strike and ball control. I revealed to Adidas in 2014 that in the changing room I knot the laces over and over again and then tuck in the ends, that way they do not interfere with my touch. When they came to me last year with the laceless boots, it was like they have created my dream product. I cannot wait to wear them on the pitch."

Fox News reported that Adidas Soccer Vice President of design Sam Hand said the soccer boot looks good and is very efficient in the field. It provides excellent control for the players, according to Hand.

The new shoe has not yet been officially used in the higher tiers of the professional game. It is priced at $300, which means only professional and semi-professional footballers will be using them in the mean time.

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