Nike

Nike to Lay off More Than 1,500 Jobs

Nike to Lay off More Than 1,500 Jobs

Nike announced on Thursday a reduction in its workforce by 2% that will result in the layoff of more than 1,500 jobs.

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Tiger Woods Signs New Deal With TaylorMade Golf After His Split With Nike

Tiger Woods Signs New Deal With TaylorMade Golf After His Split With Nike

Tiger Woods has entered a new partnership with TaylorMade Golf following his recent separation with Nike.

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Tiger Woods and Nike Partnership Officially Over After 27 Years

Tiger Woods and Nike Partnership Officially Over After 27 Years

After 27 years, golf legend Tiger Woods has officially ended his partnership with Nike.

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Nike Plans to Cut $2 Billion in Costs Over the Next 3 Years

Nike Plans to Cut $2 Billion in Costs Over the Next 3 Years

Sportswear giant Nike has unveiled plans to slash costs by approximately $2 billion over the next three years.

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Sports Sector shows potential

Some sports merchandise sector shows potential in growth level

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Nike Introduces Self-Lacing Shoe Technology, to be Available Later This Year

The self-lacing shoe technology finally arrives, as Nike announced its newest adaptive lacing technology. The HyperAdapt 1.0 will be available for Nike+ members later this year.

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Nike Introduces Self-Lacing Shoe Technology, to be Available Later This Year

The self-lacing shoe technology finally arrives, as Nike announced its newest adaptive lacing technology. The HyperAdapt 1.0 will be available for Nike+ members later this year.

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Under Armour Beat Nike in Top Athletes Endorsement

Sports apparel Under Armour have surpassed Nike in athlete's endorsement. Many top athletes from NBA, NFL, tennis pro, professional golfers and others are now under contract with Under Armour.

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Puma Says Future is Female as Rihanna Draws More Sales

Puma is making a huge come back as sales grew more than anticipated. Rihanna's line of premium designed shoes along with the Fenty collection is drawing more customers boosting the company's once meager sales.

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New Balance Sneakers Changed Company's Direction

Sneakers and sportswear are a huge business, as they gain advantage from the popularity of professional sports league. Following a very tight competition among brands, New Balance has to make a change in company's direction. In order to deal with the new brands that suddenly became strong competitors.

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Self-lacing shoes from Back to the Future comes alive

Nike prepares to launch shoes from future, as portrayed on a classic sci-fi action movie, Back to the Future. After securing the patent for its self-lacing shoes, the shoes will be ready to enter the market in the near future.

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Nike seeks to enable shoppers to 3D print shoes at home

How would you like your pair of sneakers made? Sure you can now have your trainers tailored according to color or design of your choice. But have you ever thought of having your shoes printed, either in store or at home?

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Nike, Under Armour top racers on Wall Street

Shrugging from the recent market crash, Nike and Under Armour stocks have emerged as major gainers on the Wall Street. Though these two companies are battle to capture higher market share in sportswear and star endorsements, but the athletic apparel makers are racing ahead in improving their financial performance.

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Nike could be J. Crew's toughest rival

J. Crew has been known for its conventionally preppy clothes and its basics. The company lately has been criticized for not offering solid classic attire and is wandering from its core customers.

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Twitter announces global expansion of self-service ads platform

In its effort to increase advertisement revenue, Twitter announces a global expansion for their self-service ads platform. According to Twitter, the service will now cover more than 200 countries from the previous only 33 countries.

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