VENTURE CAPITAL POST

Some sports merchandise sector shows potential in growth level

The self-lacing shoe technology finally arrives, as Nike announced its newest adaptive lacing technology. The HyperAdapt 1.0 will be available for Nike+ members later this year.

The self-lacing shoe technology finally arrives, as Nike announced its newest adaptive lacing technology. The HyperAdapt 1.0 will be available for Nike+ members later this year.

Sports apparel Under Armour have surpassed Nike in athlete's endorsement. Many top athletes from NBA, NFL, tennis pro, professional golfers and others are now under contract with Under Armour.

Puma is making a huge come back as sales grew more than anticipated. Rihanna's line of premium designed shoes along with the Fenty collection is drawing more customers boosting the company's once meager sales.

Sneakers and sportswear are a huge business, as they gain advantage from the popularity of professional sports league. Following a very tight competition among brands, New Balance has to make a change in company's direction. In order to deal with the new brands that suddenly became strong competitors.

Nike prepares to launch shoes from future, as portrayed on a classic sci-fi action movie, Back to the Future. After securing the patent for its self-lacing shoes, the shoes will be ready to enter the market in the near future.

How would you like your pair of sneakers made? Sure you can now have your trainers tailored according to color or design of your choice. But have you ever thought of having your shoes printed, either in store or at home?

Shrugging from the recent market crash, Nike and Under Armour stocks have emerged as major gainers on the Wall Street. Though these two companies are battle to capture higher market share in sportswear and star endorsements, but the athletic apparel makers are racing ahead in improving their financial performance.

J. Crew has been known for its conventionally preppy clothes and its basics. The company lately has been criticized for not offering solid classic attire and is wandering from its core customers.

In its effort to increase advertisement revenue, Twitter announces a global expansion for their self-service ads platform. According to Twitter, the service will now cover more than 200 countries from the previous only 33 countries.

Under Armour, Nike's biggest competitor in NBA sponsorship announced that they had signed a new deal with NBA. The deal according to USA Today, will make Under Armour the new NBA's partner for Jr. NBA and NBA Draft Combine. The deal means that future stars created from this program can be spotted early on by Under Armour and will be endorsed by them.

Adidas extended its contract with Indiana University for the next eight years, giving IU $6.7 million annually, which is twice the amount compared to their previous deal. The deal worth $53.6 million in total is good until 2024. The ten-year previous contract between IU and Adidas will end after this academic year.

Apple and Nike will reportedly settle the claim filed two years ago over a misleading ad about the exact capability of Nike+ FuelBand, offering either $15 cash or $25 gift cards on its stores in the U.S. and Puerto Rico.

Fitness and food tracker apps MyFitnessPal and Endomondo have started sharing content with one another, several months after both companies were acquired by sports apparel and fitness technology maker Under Armour in a deal worth $560 million.