VENTURE CAPITAL POST

How would you like your pair of sneakers made? Sure you can now have your trainers tailored according to color or design of your choice. But have you ever thought of having your shoes printed, either in store or at home?

Shrugging from the recent market crash, Nike and Under Armour stocks have emerged as major gainers on the Wall Street. Though these two companies are battle to capture higher market share in sportswear and star endorsements, but the athletic apparel makers are racing ahead in improving their financial performance.

J. Crew has been known for its conventionally preppy clothes and its basics. The company lately has been criticized for not offering solid classic attire and is wandering from its core customers.

In its effort to increase advertisement revenue, Twitter announces a global expansion for their self-service ads platform. According to Twitter, the service will now cover more than 200 countries from the previous only 33 countries.

Under Armour, Nike's biggest competitor in NBA sponsorship announced that they had signed a new deal with NBA. The deal according to USA Today, will make Under Armour the new NBA's partner for Jr. NBA and NBA Draft Combine. The deal means that future stars created from this program can be spotted early on by Under Armour and will be endorsed by them.

Adidas extended its contract with Indiana University for the next eight years, giving IU $6.7 million annually, which is twice the amount compared to their previous deal. The deal worth $53.6 million in total is good until 2024. The ten-year previous contract between IU and Adidas will end after this academic year.

Apple and Nike will reportedly settle the claim filed two years ago over a misleading ad about the exact capability of Nike+ FuelBand, offering either $15 cash or $25 gift cards on its stores in the U.S. and Puerto Rico.

Fitness and food tracker apps MyFitnessPal and Endomondo have started sharing content with one another, several months after both companies were acquired by sports apparel and fitness technology maker Under Armour in a deal worth $560 million.

Criticized and even sued by luxury brand Gucci and others for facilitating the counterfeit goods trade, Chinese e-commerce giant Alibaba Group Holding Ltd has been quietly piloting a scheme to try to curb fakes at source.

U.S. sportswear company Nike will continue to sponsor the United States Olympic Committee (USOC) and its athletes until the end of 2020, the USOC said on Monday.

German sportswear maker Adidas, facing investor discontent over its underperforming share price, announced on Wednesday plans to return to shareholders as much as 1.5 billion euros ($1.9 billion) over the next three years.

Adidas (ADSGn.DE) needs world-class designers, brand experts and technical whizzkids to improve its image against U.S. rival Nike (NKE.N), but persuading them to move to its headquarters in rural Germany is difficult.

Orlando, US-based sports footwear, apparel, and accessories maker Nike is about to cut off 70 out of the 200 members of its Digital Sport unit in a bold move to stop manufacturing hardware and focus its wearable tech efforts on software.

San Mateo, US-based predictive analytics startup Reflektion scored $8 million in its second funding round led by Intel Capital and Nike to ramp up its sales and marketing activities.

Boston, US-based social advertising and marketing startup Moontoast announced that it has raised $4.5 million as extension to its Series B financing round for its expansion and platform development.