Nielsen to use Facebook, Twitter to measure peoples’ TV watching activities

The media research firm Nielsen will enhance its methods for measuring people’s TV watching activities using the new “Social Content Ranking,” which will use Facebook and Twitter for their surveys.

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NFL season opener draws 26.9 mln viewers to NBC

The National Football League's opening game between Super Bowl champion Seattle Seahawks and the Green Bay Packers drew 26.9 million viewers on average, NBC said on Friday, making it one of the most-watched TV programs of the year.

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Indian social analytics firm Salorix closes down operations

Bangalore, India-based social media marketing and analytics firm Salorix Inc closed down its operations after it failed to raise fresh capital due to the founder's feud with investors.

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Apple snaps up US note-taking app Catch, digital mapping firm BroadMap -report

Tech giant Apple Inc have quietly acquired Silicon Valley's note-taking startup Catch and New Hampshire's digital mapping firm BroadMap a few months back, according to 9to5Mac.

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Sony PlayStation 4 tops Black Friday wish lists

A new survey by Nielsen said 33% of active gamers intend to buy Sony's PlayStation 4, while 22% of those surveyed said that they will buy Microsoft's Xbox One. PS4 was released two weeks ago, while Xbox hit the stores last week.

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FTC approves Nielsen acquisition of Arbitron

The Federal Trade Commission stamps seal of approval for the acquisition of Arbitron, the radio audience measuring firm, by Nielsen, the television measuring giant.

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Nielsen says Twitter chatter improves TV ratings

Nielsen said that the chatter on Twitter could enhance the live ratings of television shows.

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Google wants piece of pie from ads, Chromecast as bait

Google wanted a piece of the pie from ads and Chromecast could be the way to do so.

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