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Nielsen says Twitter chatter improves TV ratings

August 7
9:02 PM 2013

Last week, 143,109 tweets each second was sent by Japanese Twitter users which set to a new world record. 'Castle in the Sky', a classic animated movie, was aired that made the users tweet that much. Analysts said Twitter had a power over those watching a television show.

Nielsen, a corporation that has been examining the audiences, released a report last Tuesday. Nielsen studied 221 broadcast primetime episodes. The company quantified the number of tweets that were related to the favorite program of the users. It found that the high-rated television shows could influence what Twitter users were tweeting in around 48% of the total cases subject of the survey. Furthermore, chatter on the social network enhanced the live ratings for television shows 29% of the time.

Analysts projected that Twitter would earn US$950 million next year and US$1.33 billion in 2015. The revenue for this year was pegged at US$582.8 million, a year on year doubling. With Twitter's growing number of users, analysts anticipated that it could influence the ratings of even more shows.

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