ComScore Inc, a data analytics provider and a major player in web tracking, will acquire Rentrak Corp for an implied value of $771 in all stock deal. Rentrak offers viewership rating services. As part of the buying deal, every share of Rentrak will be converted into 1.15 shares of ComScore. After the buying process, Rentrak will become a wholly-owned subsidiary of ComScore. The combined entity is expected to become a major measurement system for media and advertisement agencies. The buyout deal is expected to close in early 2016. The combined entity will get cost benefit of $55mn over the next two years.
ComScore Inc
Breaking News
Subscribe to VCpost newsletter
Most Popular
- Walgreens to Open a New Pharmacy Offering Cell and Gene Therapies to Patients With Chronic Diseases Like Cancer
- Doctors Raise Concerns Over Proposed Capital Gains Tax Changes
- How to Apply for Social Security Spousal Benefits; Here's How You May Boost Your Money!
- How to Get IRS Unclaimed Tax Refunds: Here's What to Do If You Think You Have Pending Payments
- Kroger and Albertsons to Sell off 166 Stores in Effort to Gain Approval for Their $25 Billion Merger
- Celebrity Designer Nancy Gonzalez Jailed for Smuggling Crocodile, Python Handbags
- Tesla Shareholder Asks Judge to Prevent Elon Musk From Moving Pay Fight to Texas to Evade Delaware Ruling
- 3.6 Million Medicare Beneficiaries Could Now Get Wegovy Coverage; Here's How!