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California-based six-month old ad tech startup AppScotch helps turn games to ads

AppScotch, an ad tech firm, has decided to pull itself out of stealth mode to give advertisers the opportunity to give their audience a playable, interactive ad, TechCrunch reported.

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New York startup Datacoup wants your data for $8 a month

New York, US-based personal data exchange startup Datacoup is running a beta trial where people are paid $8 a month in exchange of access to their social media account and credit and debit card transactions, with the data collected to be sold to advertisers.

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Datalogix acquires Connecticut shopper intelligence firm Spire Marketing—report

Colorado, US-based big data firm Datalogix is acquiring Connecticut-based shopper intelligence company Spire Marketing for an undisclosed amount to expand its footprint into shopper marketing.

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Dentsu Aegis Network

UK-based Dentsu Aegis acquires Chinese social creative firm Verawom

Media and digital marketing firm Dentsu Aegis Network added China-based social creative firm Verawom for an undisclosed sum, in a deal that will integrate the latter into the Isobar China group.

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PlaceIQ secures $15M in Series C led by Harmony Partners

PlaceIQ has raised $15 million for its Series C financing round led by Harmony Partners and participated in by new investor Iris Capital as well as its previous backers in its Series B round, TechCrunch reported.

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iSocket secures $5M in new funding round led by Time Warner Investments

iSocket, a San Francisco, California-based direct ad sales platform, was able to secure $5 million in its recent round of financing, led by Time Warner Investments, TechCrunch reported.

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UK's SportPursuit secures £5M for Series B

SportPursuit, a flash sales site based in the UK, nabbed £5M from its Series B financing round led by London-based venture capital firm DFJ Esprit and participated in by Silicon Valley Bank and angel investors, TechCrunch reported.

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UK-based online video firm Blinkx complains to regulator of possible market manipulation

After losing a third of its value last week due to a ruinous blog post published about the firm by a Harvard Business School professor, Blinkx complained to a financial regular that it may have been the victim of a market manipulation, the Financial Times reported.

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American mobile video ad startup Vungle snags $17M in Series B funding

San Francisco, California-based mobile video advertising startup Vungle snagged $17 million in a Series B funding round led by Thomvest Ventures to build monetization tools for developers of mobile apps.

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US music streaming service Pandora to push native ads in connected cars

Oakland, California-based music streaming service Pandora is planning to push native advertising to connected vehicles in a bid to boost the company's total revenue, as announced during the company's Q4 earnings call.

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Google ad exec Susan Wojcicki to take over YouTube as chief

Google advertising executive Susan Wojcicki is reportedly being promoted to chief position at YouTube to improve the latter's video ad revenue, according to The Information.

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New York social intelligence startup 4C snags $5M in venture capital

New York, US-based social intelligence startup 4C snagged $4 million in funding from venture capital firm Jump Capital for its expansion, and sales and product development.

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Microsoft investor, Mason Morfit seeks change on how giant software maker sells its products

ValueAct Holdings President Mason Morfit plans to influence Microsoft on how it sells Windows, the operating system that is behind most of the software giant's products, Bloomberg reported.

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Gigya launches new tool to simplify mass personalization for American consumers

Mountain View, California-bases social login pioneer Gigya launched a new tool that will give marketers data that will flow into personalized online and offline marketing campaigns for American consumers.

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Boston social ad startup announces $4.5M extension to Series B funding

Boston, US-based social advertising and marketing startup Moontoast announced that it has raised $4.5 million as extension to its Series B financing round for its expansion and platform development.

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