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Oregon marketing automation firm Act-On lands $42M in funding for growth

Beaverton, US-based marketing automation software vendor Act-On landed $42 million in its fifth funding round led by Technology Crossover Ventures (TCV) to fuel its growth.

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French publisher Webedia adds Lebanese digital media firm Diwanee

Paris, France-based digital publishing firm Webedia added Lebanon-based digital media firm Diwanee for an undisclosed amount to help the latter reach out to women in the Middle East.

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Content Amp

French ad firm Adyoulike adds British rival Content Amp for $2.5M

Paris, France-based native advertising company Adyoulike added Windsor, UK-based content and marketing firm Content Amp in a deal valued at $2.5 million to beef up its ad campaigns.

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San Francisco digital marketing firm Kenshoo secures $20M in funding

San Francisco, US-based digital marketing tool developer Kenshoo secured $20 million in a funding round led by Bain Capital Ventures to launch its predictive media optimization platform.

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Yahoo CEO Marissa Mayer

Yahoo to build own streaming video platform to take on YouTube

Yahoo boss Marissa Mayer is considering building a streaming video platform within the next few months to take on YouTube and to gain higher revenue that video ads will be able to bring to the company.

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French ad startup Tapvalue nabs $2.2M for international growth

French cross-device tracking and advertising startup Tapvalue nabbed $2.2 million (€1.6 million) in a venture round led by an unnamed venture capitalist and some angels to support its international growth and product development.

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Social Wavelength

JWT to pick up majority stake in Indian social media agency Social Wavelength

JWT, a New York, US-based operating company of advertising giant WPP, entered an agreement to pick up a majority stake in Mumbai, India-based social media agency Social Wavelenth for an undisclosed amount to expand its market reach.

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Jesse Hurwitz leaves Google for AdBrain

Former Google Head of Global Strategy for Mobile Ad Platforms Jesse Hurwitz has left the search behemoth for mobile ad platform startup AdBrain, VentureBeat reported.

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CPXi bags $30M from Business Development Corporation of America

Business Development Corporation of America invested $30 million in the first external funding round of digital ad company CPXi which provides programmatic ad-buying services,TechCrunch reported.

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WPP Digital picks up majority stake in UK digital consultancy Cognifide

Dublin, Ireland-based global communications services firm WPP Digital picked up a majority stake in London, UK-based digital consultancy firm Cognifide for an undisclosed sum in a deal that will deliver mutual benefits to both companies.

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Ebuzzing and Teads consolidate to form worldwide video ad giant

The merger of online video ad platforms Ebuzzing and Teads will create a global video ad group that will continue to provide complementary offerings to its clients, TechCrunch reported.

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San Francisco virtual ad firm DemandBase raises $15M in funding

San Francisco, US-based virtual ad firm DemandBased raised $15 in a funding round led by Greenspring Associates to build the mobile ad capabilities of its B2B enterprise software platform.

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FTC and California say Facebook gave wrong interpretation on online teen privacy

The Federal Trade Commission and California Attorney General Kamala Harris said Facebook had the wrong interpretation of how COPPA applies to teenagers, the Los Angeles Times reported.

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New York ad tech startup Spotfront turns down seed funding

The co-founders of New York, US-based ad tech startup Spotfront decided to turn down seed funding from strategic investors and bootstrap the firm to give them more independence in their company decisions.

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elevate DIGITAL

Chicago-based digital ad firm elevate DIGITAL scores additional $3M in Series A round

Chicago, US-based digital interactive application developer elevate DIGITAL scored an additional $3 million in its Series A funding round from SFX Entertainment to expand into new markets.

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