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This April's Fools Day 2024, many companies are expected to rely on the power of prankvertising. But, should they really do so?

Tesla is now spending millions in advertising, despite Elon Musk's non-advertising mantra. But, why?..

Google is facing a 2.1 billion euros ($2.3 billion) lawsuit filed by 32 media organizations in Europe, including Axel Springer and Schibsted, over alleged financial losses due to the company's digital..

yhe digital world and social media in particular are a mirror of real life...

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Moscow, Russia-based affiliate marketing and advertisement firm CityAds Media nabbed a $5-million investment from private equity investor Klever Internet Investments in exchange of a minority stake in

San Francisco, US-based ad-tech startup TripleLift scored $4 million in a Series A funding round led by True Ventures to expand its workforce and automate native advertising.

New York, US-based news website Business Insider raised $12 million in a funding round led by Amazon chief Jeff Bezos for the expansion of its workforce and subscription service.

Berlin, Germany-based startup TVSmiles picked up $7 million in a Series A funding round led by Ventech to expand the reach of its loyalty program for its second-screen app beyond Germany.

SALESmanago, an online marketing automation platform provided by marketing software company Benhauer, has raised $1.7 million in a funding round led by InPost Founder Rafał Brzoska, TechCrunch reporte

Bangalore, India-based social media marketing and analytics firm Salorix Inc closed down its operations after it failed to raise fresh capital due to the founder's feud with investors.

East Rutherford, New Jersey-based independent public relations (PR) firm MWW added Los Angeles-based firm Macias Media Group LLC for an undisclosed sum to tap into the lesbian, gay, bisexual, and tran

Airpush, a platform that helps monetize mobile applications, is said to be in talks to be acquired by Perion, a Tel Aviv-based firm, TechCrunch reported citing sources.

New York, US-based stock photography agency Shutterstock is acquiring San Mateo, California-based digital asset management software maker WebDAM for an undisclosed amount to widen its market reach.

London, UK-based marketing solutions provider St Ives Group completed the purchase of digital marketing firm Realise Holdings Ltd in a deal valued at £21.7 million to enhance its product offerings.