After successfully developing an innovative start-up on home soil, the next step for many American companies is setting a course for the great leap across the pond. In case a start-up aims at expanding to the German market, 10 points in regards to PR strategies need to be kept in mind.
Advertising
Facebook targets advertisers as 100 million log on in Africa
One in 10 Africans are logging on to Facebook every month, the world's No.1 online social network said on Monday, presenting a new target audience for advertisers.
NFL season opener draws 26.9 mln viewers to NBC
The National Football League's opening game between Super Bowl champion Seattle Seahawks and the Green Bay Packers drew 26.9 million viewers on average, NBC said on Friday, making it one of the most-watched TV programs of the year.
Baidu boosts location-based platform with new services, $10 million investment
Baidu Inc launched on Wednesday a service that helps retailers advertise on the smartphones of nearby users as China's dominant search engine company expands its location-based technology to drive growth.
Amazon snaps up live video startup Twitch for $970 million
Amazon.com Inc snapped up live-streaming gaming network Twitch Interactive for about $970 million in cash, reflecting Chief Executive Officer Jeff Bezos' resolve to transform Amazon into an Internet destination beyond its core retail operations.
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YouTube has embarked on a new round of discussions with Hollywood and independent producers to fund premium content, two sources with knowledge of the talks told Reuters
500 Startups, the $100 million Silicon Valley venture fund perhaps best known for its incubator program for young companies, said on Thursday it would tap a new source of cash for its latest fund: the public.
Facebook Inc is expanding the internal user profiles that underpin its targeted advertising system, for the first time including personal information based on activities that did not occur within the boundaries of its social network.
Twitter Inc said Wednesday it will acquire Namo Media, a technology firm specializing in "native advertising" for mobile devices.
Omnicom Group Inc's (OMC.N) media services division signed a deal worth $230 million with Twitter Inc (TWTR.N) that will integrate Omnicom's automated ad buying unit Accuen with Twitter's mobile ad exchange MoPub.
Facebook Inc is expanding its new video advertisingservice, allowing marketers to show the television-like spots to users of the social network in Britain, Brazil and five other countries, the company told Reuters.
Adform, (www.adform.com), the premier ad tech partner for media agencies, trading desks, advertisers and publishers in Europe, today announced it has raised $5.5 million in a Series B funding round from new Via Venture Partners.
The collapse of the $35 billion merger of New York-based Omnicom with France's Publicis is likely to lead the world's biggest ad agencies to think small as they try to counter the challenge from internet giants like Google.
Shakr Media hooks $2.3 million in a Series A round to expand tech platform. Their sole investor is POSCO Venture Capital, who assisted with receiving funds from the South Korean government.
