HasOffers CEO tells Facebook they deserve another chance
HasOffers Chief Executive Officer Peter Hamilton has told Facebook that they deserve another chance, VentureBeat reported.
In an interview with VentureBeat, Hamilton said, "Facebook has done some amazing things in in the market in terms of expanding the mobile advertising ecosystem. I don't want to be pointing the fingers at anybody, but we deserve a second chance."
The social media giant removed HasOffers as a partner for not following Facebook's rules for data collection and sharing. It also removed both Playhaven/Kontagent for the same reason. Facebook said both firms held on to customer data for too long and did not inform developers of their data collection policies.
Both HasOffers and Kontagent give advertising attribution analytics services. With the severance of their partnership with the social media firm, both companies will not be allowed to give Facebook measurement or add new advertisers. However, both Facebook and HasOffers informed VentureBeat that the business relationship between them both will not suddenly be put to an end. Instead, no renewal of the partnership with HasOffers will be given by Facebook after the company's contract ends in April, the report said.
Hamilton believes that the decision of Facebook will affect the other firms. He said, "We exist within Facebook's ecosystem. I need to be careful here, but this will have an impact for many [other firms in the space]."
Despite Hamilton's appeal, Facebook stood by its decision. In an email sent to VentureBeat, the company said, "After working with a third-party auditor to review the practices of all our mobile measurement partners, we discovered that some weren't adhering to the terms they agreed to. As a result, we've removed a couple of our partners from the program. These partners can no longer work with marketers on Facebook. We have an audit system in place for this very reason. We take our contracts seriously, and will continue to act swiftly anytime we find out they are being violated."