British supermarket operator J Sainsbury Plc's (SBRY.L) answer to discounters Aldi and Lidl was unveiled on Thursday, with the opening of its first Netto-branded store in northern England tasked to win over thrifty shoppers.
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Standing with bags of groceries outside discount store Lidl in Thetford, eastern England, Jodie McGloughlin explains simply why she turned her back on Britain's biggest retailer - its high prices.
Sainsbury would be launching its own mobile phone service called "Mobile by Sainsbury's".
