The strengthening of the US dollar has been hitting Procter & Gamble hard as the company reported its biggest sales drop in seven quarters. The company also cited weak demand especially in the overseas market as the reason behind the low sales performance.
Kimberly-Clark Corp (KMB.N) is set to increase advertising and promotional spending for its diapers and launch new products in an escalating war with bigger rival Procter and Gamble Co (PG.N) in North America.
Procter & Gamble Co (PG.N) said it would exit its Duracell battery business, likely through a splitoff into a separate company, as it looks to focus on faster-growing brands.
The royal baby fever was quickly capitalized by big brands to promote their products and services.