Advertisers quickly capitalized on the royal baby

July 23
8:03 AM 2013

Advertisers were quick to capitalize on the royal baby birth fever. They jumped in the royal baby bandwagon in an attempt grab the attention of those checking in on the arrival.

Big brands took to social media within minutes of the announcement of the birth of the royal couple's first born. Here's a quick roundup of how some big brands used social media to swoop in at consumers.

Oreo responded with a cookie and a bottle of milk. According to Susan Krashinsky of the Globe and Mail, this was "the perfect combo." It showed that Oreo understood digital marketing. Both Persil and Comfort would have commemorative packaging in celebration of the royal birth. Meanwhile, Paypal promoted its gift registry service.

However, Pampers stood out, easily capitalizing on the new baby's arrival because, of course, its product was a natural fit. On its Tweeter account, the diaper manufacturer said, "Every baby is a little prince of princess." Moreover, Pampers created an online "baby blanket", making its promotion relevant and responsible. Every fond wish for the young family translated into a donation to support charity.

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