YouTube, a Google-owned company, is preparing to provide more transparency to advertisers on their advertisement data. Based on this new plan, advertisers will be able to get data such as the amount of view they receive on the platform. YouTube is also allowing a third-party feature to be used for that purpose.
DoubleClick
Breaking News
Twitter Inc's (TWTR.N) next chief executive officer faces a crucial challenge as the company seeks to appease Wall Street after last week's management shakeup - helping disaffected advertisers connect with users.
US-based search giant Google acquired London, UK-based anti-malware for online advertisers Spider.io for an undisclosed amount to prevent online advertising fraud and detect attacks from malware-infected computers.
Rivalry between Google Inc and Facebook Inc seemed to have thawed after the former announced its partnership with the latter on aiding clients to purchase ad inventory.
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