Video advertising technology firm Sightly secures $1.7M in seed round led by Mack Capital
Sightly was able to gather $1.7 million for its seed financing round. A video advertising technology firm, Sightly gives an avenue for brands, local businesses and their marketing partners to be able to target local audiences in multiple screens using YouTube as well as other online mobile video networks. Its comprehensive network reach together with data-driven optimization intelligence technology is one of the most effective platforms to create awareness of local brands and engage customers, a statement about the funding said.
New York-based Mack Capital led the initial financing. Other investors, including Tomorrow Ventures and 500 Startups, also participated in the round. Proceeds from the round will be used to expand the company's product so that it can provide the best service to businesses in multiple locations and channel partners for local campaign efforts, Sightly said in a statement.
Sightly Founder and Chief Executive Officer John McIntyre said, "This investment helps us continue pioneering the concept of local targeted video as more and more advertisers recognize that messages tailored for their specific markets are more effective in engaging their target audiences. Our ultimate goal is to make localized video ads easy, accessible and affordable for all brands, local business and their marketing partners."
Tomorrow Ventures Principal Brad Holden said that the market is ready for the solution Sightly provides as viewing habits shift from television to digital media. He added that the growth opportunities for Sightly are exponential as demand grows for personalized, scalable vide ads and campaigns.
Co-founders McIntyre and John Zdanowski are seasoned industry veterans. They first established an earlier iteration of Sightly which concentrated on selling video solutions straight to small businesses before growing the company's focus towards providing brands, agencies and channel partners with solutions.
Next month, the company will be launching its new enterprise-level video ad platform at the International Franchise Association's Annual Convention in New Orleans, the statement said.