Gigya launches new tool to simplify mass personalization for American consumers

By VCPOST Staff Reporter

Jan 31, 2014 06:22 PM EST

Social login pioneer Gigya has launched Consumer Insights, a new tool that will simplify mass personalization of online and offline marketing campaigns, according to VentureBeat.

Chief Executive Officer Patrick Salyer explained: "Marketers are tired of hearing companies preach about 'big data' and the vague ways they should be using it. Consumer Insights finally puts massive amounts of modern consumer data - everything from users' interests, to their Facebook likes, to the articles they've commented on - into one dashboard that actually shows marketers what they need to know about their users, complete with integrations with the marketing platforms they already use."

Take, for example, a user whose favorite team is the San Francisco 49ers. Online sports retailers can use Consumer Insights to get that information. Later on, the retailer will send the user a personalized email with a 49ers jersey, the report detailed.

The said tool will shows marketers the unique characteristics of your chosen group of American consumers. The information will help them merchandise, target, or just personalize their email, social, web, phone, and offline marketing pitches, the report said.

According to the California-based company, these insights will show the difference between user bases. Marketers need to know this so that they will know the best way to reach a specific type of audience, VentureBeat reported.

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