ProSiebenSat.1, a Munich-based German broadcaster, has acquired Swedish online travel agency Etraveli Holding AB for Euro235million ($267mn) from private equity (PE) firm Segulah IV LP. The acquisition deal for ProSiebenSat.1 is its biggest investment in the global e-Commerce. The German broadcaster will expand its digital operations globally following the acquisition. ProSiebenSat.1 is planning to expand beyond TV business.
Etraveli Holding AB
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