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Nintendo needs to consider putting games in app stores - analysts

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August 5
9:10 AM 2013

According to analysts, Nintendo's current predicament would be hard to escape considering a tougher competition from Microsoft and Sony. The decline in sales made its future bleak. They added that if its sales would keep on sliding, it would need to put its games like the Super Mario Bros into app stores.

Nintendo's fortune slumped within the last four years. From 2009 to 2013, its sales plunged by 64%. The company depended its future on Wii U console, its latest flagship gadget. However, the results were lower than anticipated. In the second quarter, only 160,000 units of Wii U were sold.

The opportunity in selling games in app stores is growing with more than U$25 billion sales predicted this year. However, Nintendo's CEO Satoru Iwata said the company was not interested in putting its games into apps stores like what analysts advised.

Mario Kart DS sold 23 million units for US$30 each game. It would leave the DS with almost US$700 million in lifetime sales.  In comparison, Candy Rush Saga could generate up to US$600,000 per day in the Apple's US app store. Over US$230 million each year was anticipated to be earned by the colorful tic tac toe game.

Analysts said that releasing Nintendo's games in app store would endanger the company's strength in mobile gaming. However, smartphone and tablet's growth would present enormous chances for the company to boost its sales.

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