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TaxFam Lists Top Three Marketing Strategies That Helped Them Get to the Top

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(Credit: Moses Joseph) Moses Joseph
June 14
12:19 PM 2022

Taxes. Every person and every business that continuously earns money needs to deal with their taxes a few times each year, but most people have no time to deal with filing taxes and the ever-changing rules and regulations. That's why taxing and accounting firms are one of the most popular businesses in the world; the people need it. In fact, there are over 138,000 tax and accounting firms in the United States alone, according to The Big 4 Accounting Firms.

And among the top accounting firms in America is TaxFam. TaxFam began in 2007 when owner and founder Moses Joseph was a senior at Florida Atlantic University. Joseph started the company in his home for the first tax season. He had great success, going from 90 clients to 876 in his first season. Soon, TaxFam saw itself moving to bigger and bigger locations due to its success. Today, TaxFam is one of the most prominent tax preparation locations in South Florida.

Aside from its excellent service, Joseph says TaxFam experienced so much success because he implemented three specific marketing strategies:

#1 Word-of-Mouth Marketing

"Word of mouth is the primary reason that we're one of the largest accounting firms in our community," says Joseph.

TaxFam takes this popular marketing strategy a step further by offering a $100 same-day referral program. Moses Joseph says this really motivates more people to join them, especially during the tax season. With inflation and the price of everything going up, TaxFam has clients come back and rave about how the $100 helped with gas for the week, groceries, or any other basic need.

#2 Instagram Raffles

Moses Joseph says the main goal of their firm's Instagram raffles is to give back to their growing family. Of course, this also helps them attract more new clients every tax season.

"We see so much excitement from our client base when we give away the 70-inch TV or any other high-priced items," says Joseph. "It also builds company culture and helps our business because it builds anticipation. It gives our members something to look forward to and, as a result, keeps us active until the next tax season."

#3 Free Consultation

In an effort to show their tax expertise, TaxFam also offers free consultations to prospective clients. For TaxFam, this shows a certain level of pride and confidence in their quality of services. And from experience, even though the prospect can still shop around, they always come back to TaxFam because they know that the TaxFam experience is unmatched and the best in South Florida.

Family First With TaxFam

At the end of the day, the biggest marketing strategy of TaxFam is their company culture of treating every client and staff member as part of their family. For them, TaxFam is about family, so it's mainly about giving back to those who need it. That's why their family continues to grow.

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