Now many businesses are collapsing and making losses in the traditional sector of the economy, but digital technologies and especially Blockchain technologies with their tokens are making a lot of money and attracting a lot of investment.

And for this, we invited one of the authoritative experts in the field of Blockchain Nikolay Shkilev, PhD (Founder Private Business Club, CEO of Zelwin) to tell us in as much detail as possible how to attract investments in your project using tokenization.

Nikolay Shkilev, PhD:

To begin with, let's understand what tokenization of your own business is for?

1. To increase the capital and turnover of the company.

2. To enter international markets. You can transform from a local player to an international one.

3. The ability to attract very large investments in your project.

4. Bypassing sanctions, regulators, corrupt officials and bureaucrats.

5. Protecting your business and assets.

With business tokenization, unlike traditional shares, anyone on earth can invest $1, $100, or a million in your project. There are no restrictions. You do not need to look for one investor, and you can get money from thousands, millions of investors all over the world, at least 1 dollar. They don't need to look for special brokerage licenses, fall under any restrictions and limits.

You don't need to give away a share of your company, get into credits, humiliate yourself in front of anyone. And most importantly - you get these funds very quickly, in fact, online, without the slightest bit of bureaucracy. Try to get investment in the traditional sector! It is very difficult, time-consuming, and sometimes physically impossible to do so because of borders, sanctions barriers, and regulators.

And here, in fact, every project can issue its own tokens, place them on exchanges, which will be easy for anyone on earth to buy, even for $ 1.

Of course, it makes no sense to tokenize everything, although there are almost no restrictions on this, but logic and reason must also be included. If you have a small store, it is unlikely that people from other countries and cities will invest in you, although anything can happen. But most likely the cost of marketing will be higher than the amount of investment. This must be understood.

But if you have a really good idea, a product, a company that can scale quickly, then tokenization will help you, this allows you to make a qualitatively fast leap and immediately enter any markets. Where in the traditional sector it takes decades, in the blockchain environment it can be done in a matter of months, and sometimes weeks. There are a lot of cases.

Therefore, you can tokenize your business and significantly increase your turnover.

To do this, you need:

- Issue your own, unique token.

- Think of a use for the token.

- Pack everything correctly.

- Think hard about the size of the issue (the number of tokens) and its price.

- Get out to stock exchanges.

- Make high-quality global marketing.

- Make a worthy White Paper. Thanks to White Paper, potential investors in 2 minutes understand what you are offering, why you and your product, and what uniqueness and benefit will be not only from your product, but also from its investments.

In general, it is not as easy as it seems at first glance, and not all people have connections around the world, the necessary knowledge in this area. You can spend a lot of money in the void and in crooks or kill years and millions of dollars to find solutions.

But that is why almost all the successful projects in the world hire experienced advisors, who have been engaged exclusively in this area for many years and know what works and what does not. They help reduce the time and money for a project to enter the global market, help it get on exchanges, do the right marketing, work with all the players in the market without intermediaries and help avoid scammers. They spent years and millions of negotiations on this. So in this aspect you should not spare money, it is better to hire one or two experts with real connections and a good reputation than to keep supposedly for pennies dozens of inexperienced people who have no connections. That's your anchor and cost.

Also, as a free tip, I recommend that you answer these questions yourself before you tokenize your business:

- Describe your project (product) in one sentence! So that anyone can understand what it's about!

- Describe your feature, competitive advantage overothers?

- Describe the readiness of your product, the size of your team and the background (experience) behind it?

- What is your marketing budget?

If there is no decent money for marketing, you can notstart. What I mean by decent money is at least $100-150k. Without this budget you will not stand on more or less stock exchanges, can not be published in the top media, can not attract the community. And so on.

Of course, you can go step by step and gradually build up your budget, but trust me - for a real HYIP, for a real coverage it's better to start with a good resource. Strong projects do not hesitate to spend millions at the start, in order to get in return tens and hundreds of millions. After all, listing (placement) on the normal exchanges is very expensive pleasure - from 100 thousand dollars to several million. 

Therefore, before starting, carefully think over your marketing budget - all potential investors will look at your articles, community, exchanges. If this is not the case, then there is no money either.

- What is your business model and financial plan?

- How do you plan to use the token?

Basically, these are the key questions.

With a competent strategy, with clear goals, with good marketing, you can and should earn millions of dollars, and in a non-stop mode, and this has already been done by many projects, so why are you worse?

Think carefully, maybe you can go in this direction, or maybe you already have a high-quality product, which is still limited only by location and connections?!

Try, experiment, maybe you are a couple of steps away from a multinational company, but simply did not understand before it, how to make the first step!

If you have some kind of stupor in your thoughts, ideas, or fear, then I invite you to my Private Business Club (Shkilev.com), where a large number of businessmen, investors, and just interesting people have gathered, who are breaking their complexes and fears right before their eyes, and if they don't know something, then they don't hesitate and ask.

You will succeed, the main thing is not to sit still!