Ecommerce sales are predicted to soar in the coming years, so it's more important than ever to get your online marketing efforts in order. So, if you're someone who uses email marketing to reach your target audience, but you feel like you're falling short of your potential, a Klaviyo agency would tell you that you need to 'warm-up' your email list.

Warming up your email list basically means preparing your reading public to be more receptive and 'warmer' to your emails. Here we look at just a few ways in which a Klaviyo agency would do this to make your sales go with a real bang! So, without further delay, let's dig into those ways. 

Get Help from a Klaviyo Agency to Check Your Setup

The first thing you need to do is ensure that your email list is up-to-date with all of the relevant data where it needs to be, particularly if you've recently migrated to a new platform. Having all of this historical purchase data synced from your store will allow you identify the most valuable targets to market to. 

Automations Help Deliver the Optimum Engagement

Your friendly neighbourhood Klaviyo agency would also tell you to put certain automations into place to run in tandem with your email-warming efforts. We could be talking about welcome messages, browse abandonment messages, abandoned cart messages and thank you messages to send after sales have been completed. These automation help to build engagement and help you a strong sender reputation.

Let a Klaviyo Agency Help You Build Engaged Segments

Another great step to take is to build engaged segments into your email list. In a similar way you would target engaged customers into your automations, you can create groups of customers (or segments) who are most likely to respond, rather than sending them all to everyone on your newsletter list. These customers are more likely to engage and it will continue to build your seller reputation. 

Eventige - The Klaviyo Agency You Can Trust

The fact is that email marketing is just like any other type of business, in that you need to continuously look at better ways in which to engage with your customers. By reviewing your MO, talking to a Klavio Agency and adding warmth to your list, you give yourself the best possible chance of increased sales and a better bottom line.

At Eventige Media Group, we have years of experience in all forms of digital marketing and our Klaviyo agency team will do everything necessary to get your email marketing really delivering results. If you would like to read more about what we mean, simply head over and visit us online at www.eventige.com.

It certainly doesn't pay to stand still in any kind of retail enterprise and by regularly reviewing your email list and employing new, targeted methods of customer engagement, you improve your chances of success hugely. Thanks for reading, we'll be back with more from the home of efficient digital marketing again next time.