iPhone 6s Launch Proves that Apple Still Has the Best Smartphone on the Market

By Staff Writer

Sep 23, 2015 08:20 AM EDT

Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks about the Apple Inc. iPhone 6s and 6s Plus smartphones during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. Apple Inc. introduced a larger iPad with a 12.9-inch screen, designed to attract business users and jump-start demand for its tablets (Photo : David Paul Morris/Bloomberg via Getty Images)

Apple's iPhone 6s launch has given an unquestionably immense impact to almost everyone. Not only had it made an impact to people, but to its greatest rivals as well.  

As reported, Apple got market share for all premium-tier Android smartphones in the first two quarters of the iPhone 6s launch. The reason behind this might be Android manufacturers delayed releasing new products until the second quarter to avoid direct competition with the iPhone 6s.

Last week, Apple launched a "Move to iOS" application on Google Play. This application is made to facilitate the switch to iOS from Android for iOS 9. Though it gained thousands of negative reviews and a very low rating on Google Play, still this does not reflect any total market sentiment.

According to Baird Equity Research, those people who want to buy an iPhone in the United States have increased in number, from 43.7% to 53.2%. While those who intend to buy Android smartphones declined to 46.8% from 56.3% last year.

It is Apple's job to deliver a new iPhone with enhancements to justify an upgrade yearly. The company creates an evolution in the technological world. Thus, this year, the tech giant has done it again with the iPhone 6s. The latest iPhone features a screen that detects the pressure of the user's touch and uses that knowledge to make navigation faster and easier. It will go on sale on September 25 alongside with the iPhone 6s Plus.

In addition, the most important feature of the best smartphone on the market these days is its 3D Touch, which is extremely useful and essential. It also sports a fast processor in the form of iOS 9, 12-megapixel front camera, and highly upgraded display.

On the whole, Apple still holds the most powerful smartphone by far. Nothing comes close to the iPhone to date, making this device a great investment.

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