People

Digitization has revamped the marketing scenario for businesses. Now more than ever, social media holds the key to rebooting sales and profits. Enterprises, whether big or small, need to have a pertinent social media presence today. That sets the brand value for customers. Millennials prefer browsing from the comfort of their home. The youngsters like to engage, comment, and contest, hence promoting a brand in terms of its social media impressions. A brand makes an impact on a far greater audience if its online content is appealing. Facebook and Instagram have transformed into trusted marketing platforms for most upcoming brands. Existing enterprises value this digital shift. They too are creating an online presence to reach out to every nook and corner in the world. 

"Social media has become indispensable for business success," shares Edmund Coutan, a promising green entrepreneur. He has been working strategically to boost the sales of Apricot Solar. Edmund swears by the power of digital marketing in bringing a brand to life. Apricot Solar is a clean energy initiative that has been spreading awareness about how affordable solar energy happens to be. Before COVID19, companies were still making steady sales without a promising online presence. However, everything changed when COVID hit. Several industries, including the solar industry, took a punch, and some even died down. Apricot Solar too lost sales and had to lay off employees amidst the crisis.

Edmund knew how to leverage the power of social media. He didn't accept how events were unfolding. He instead formulated a strategy with his team. "Marketing is all about efficient communication and persuasive selling. We decided to shift the base to Zoom calls. We were skeptical initially. However, the business sector slowly transitioned. Online calls and content became the new representative of marketing. And I was more than happy to put my expertise to good use," shares Edmund.

Edmund Coutan created ads on Facebook and YouTube to drive traffic for the company. This directed traffic in turn generated revenue for the company. The online content posted had relevant messages and information for the customers. He and his team used data analytics to understand and connect with the right customers. The ideas and concept of inexpensive solar energy soon reached far and wide. Edmund shares that Apricot Solar experienced an enormous boost in sales by July 2020. The company also decided to expand and establish a global presence under the supervision of Edmund Coutan.