The countdown begins for the 2016 Summer Olympics kicking off August 5, 2016. It may be too far off still for most of the 200 million Americans or more to watch this exciting event with different games. Not for marketers, technology firms, and media companies whose goal is to capitalize on the interest and attention that the 2016 Olympic Games will provide.
Advertising
UK parents want to keep Santa Claus real; hits PayPal's holiday ad
PayPal received complaints from UK parents for taking away the magic of Christmas and the mystery that surrounds Santa Claus. Most kids still probably hold on to the magical belief that Santa delivers Christmas presents in the middle of the night when the children were asleep.
Twitter's new ad tools unveiled
Twitter is joining YouTube in the social media advertising revolution by providing advertisers with a better tools for companies to measure its advertisement. The latest announcement was made via company's official blog on October 15th.
YouTube responds to advertisers clamor for more data transparency
YouTube, a Google-owned company, is preparing to provide more transparency to advertisers on their advertisement data. Based on this new plan, advertisers will be able to get data such as the amount of view they receive on the platform. YouTube is also allowing a third-party feature to be used for that purpose.
Online advertising to brighten Thai economy
Despite Thailand's staggering economy, businesses still flourish and invest bigger budgets for digital advertising. The aim is to target Thai consumers through smartphone apps, social working forums, and video-sharing websites, as reported by Reuters.
Latest News
This is as chirpy as it gets! Yes, we are talking about Twitter. The world's most adored microblogging website recently rolled out its much awaited Mobile Ads Manager. The company tweeted on its official Twitter handle.
Exterion Media Group, the European outdoor advertising company owned by private equity firm Platinum Equity LLC, is exploring strategic alternatives, including a major acquisition, according to people familiar with the matter.
China's e-commerce giant Alibaba Group Holding Ltd said on Wednesday it had bought a controlling stake in online marketing company AdChina, an investment aimed at bolstering its advertising business.
Verizon Communications Inc (VZ.N) approached AOL Inc (AOL.N) about a potential acquisition or joint venture to expand its mobile-video offerings, Bloomberg reported, citing people with knowledge of the matter.
Billboards, which trace their roots to ancient Egypt, are set to generate a boom in U.S. deal activity as the biggest operators seek to expand in regional markets, investment banking sources said.
Macy's Inc, which traditionally kicks off the U.S. holiday shopping season with a nationally televised parade in Manhattan, also will join a handful of other companies this year parading their ads on Facebook's fledgling video feeds.
Children and teens are seeing fewer ads for sugary drinks on television, but they remain a prime target for marketers through other means such as product placement and social media, a report released on Wednesday found.
Publicis (PUBP.PA), the world's third-largest advertising holding company, has agreed to buy digital ad specialist Sapient for $3.7 billion in cash as it seeks to accelerate growth after a botched merger earlier this year.
Warren Buffett's Berkshire Hathaway Inc (BRKa.N) conglomerate has sold a marketing and direct mail unit to a Wisconsin businessman, according to a statement on Tuesday.
