Advertising

Netflix Boasts 40 Million Users Subscribed to Ad-Supported Tier, Reveals Plans to Develop In-House Ad Tech Platform

Netflix reports 40 million monthly users of its ad-supported service, with the ads chief stating that the firm is creating its own platform for ad solutions.


Amazon to Show Ads on Prime Video, Aiming For $3 Billion in Ad Revenue

Amazon is expanding its advertising strategy by introducing ads on its Prime Video streaming service. The company aims to generate $3 billion in revenue and compete with traditional media giants...

P&G to Promote Individual Brands at 2024 Olympics Instead of Corporate Name

Procter & Gamble will shift its focus from corporate branding to individual product brands, such as Pampers and Gillette, in its advertising for the Paris 2024 Olympics...

BBC Podcast Advertising Plan Concerns Media Firms—British Government Receives Complaint Letter

Many big media firms are concerned about the BBC's podcast advertising plan. A complaint letter has been sent to the British government...

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