Rivals to review Google's latest antitrust proposal within four weeks - EU
A rival of Google Inc was not satisfied with the search giant's latest proposal to address antitrust complaints.
Advertising
Netflix Boasts 40 Million Users Subscribed to Ad-Supported Tier, Reveals Plans to Develop In-House Ad Tech Platform
Netflix reports 40 million monthly users of its ad-supported service, with the ads chief stating that the firm is creating its own platform for ad solutions.
Amazon to Show Ads on Prime Video, Aiming For $3 Billion in Ad Revenue
Amazon is expanding its advertising strategy by introducing ads on its Prime Video streaming service. The company aims to generate $3 billion in revenue and compete with traditional media giants...
P&G to Promote Individual Brands at 2024 Olympics Instead of Corporate Name
Procter & Gamble will shift its focus from corporate branding to individual product brands, such as Pampers and Gillette, in its advertising for the Paris 2024 Olympics...
BBC Podcast Advertising Plan Concerns Media Firms—British Government Receives Complaint Letter
Many big media firms are concerned about the BBC's podcast advertising plan. A complaint letter has been sent to the British government...
Elon Musk Slams Mark Zuckerberg's Meta for Engaging in 'Super Greedy' Advertising Practices
Elon Musk, who owns the social media platform X, has criticized Meta f...
April's Fools 2024: Why Prankvertising is Powerful—But, It Didn't Work With Tesla, Google, Volkswagen
This April's Fools Day 2024, many companies are expected to rely on th...
Latest News
Google, Facebook partner up to assist client ads in FBX platform
Rivalry between Google Inc and Facebook Inc seemed to have thawed after the former announced its partnership with the latter on aiding clients to purchase ad inventory.
Applift raises USD7 million in funding, hires Rocket Internet executives
According to a report by Techcrunch, Prime Ventures provided a capital infusion of USD7 million to mobile games marketing platform AppLift.
SundaySky raises USD20 million funding, receives backing from Comcast Ventures
SundaySky, a smart video ad company, raised USD20 million in its Series C financing round led by Comcast Ventures.
WPP Plc expands into China
WPP Plc expands into China with its acquisition of IM2.0.
Users can opt out Google's user endorsement ads, unlike the ones on Facebook - report
Google Inc's planned user endorsement ads could be opt out by its customers in a few simple steps.
Yahoo acquires social marketing tech startup Bread
Social marketing tech startup Bread was acquired by Yahoo Inc to improve revenue potential of its ad products.
elevate DIGITAL receives Series A funding investments
Venture funding amounting to USD1.5 million in venture funding was received by elevate DIGITAL for its expansion and development purposes.
Digital Generation acquires Google Ventures-backed Republic Project
Digital Generation (DG) announced its recent acquisition of Republic Project for USD1.4 million in cash and target-based earn-out payments.
TV ad compares Boehner to a baby throwing tantrums
Representative John Boehner was compared to a tantrum-throwing baby in a television commercial set to go live on Sunday night football.
