UK advertising firm DraftFCB acquires Inferno
London-based global advertising firm DraftFCB has acquired independent creative agency Inferno in a takeover transaction that could give the agency a market valuation of £20 million.
Advertising
Netflix Boasts 40 Million Users Subscribed to Ad-Supported Tier, Reveals Plans to Develop In-House Ad Tech Platform
Netflix reports 40 million monthly users of its ad-supported service, with the ads chief stating that the firm is creating its own platform for ad solutions.
Amazon to Show Ads on Prime Video, Aiming For $3 Billion in Ad Revenue
Amazon is expanding its advertising strategy by introducing ads on its Prime Video streaming service. The company aims to generate $3 billion in revenue and compete with traditional media giants...
P&G to Promote Individual Brands at 2024 Olympics Instead of Corporate Name
Procter & Gamble will shift its focus from corporate branding to individual product brands, such as Pampers and Gillette, in its advertising for the Paris 2024 Olympics...
BBC Podcast Advertising Plan Concerns Media Firms—British Government Receives Complaint Letter
Many big media firms are concerned about the BBC's podcast advertising plan. A complaint letter has been sent to the British government...
Elon Musk Slams Mark Zuckerberg's Meta for Engaging in 'Super Greedy' Advertising Practices
Elon Musk, who owns the social media platform X, has criticized Meta f...
April's Fools 2024: Why Prankvertising is Powerful—But, It Didn't Work With Tesla, Google, Volkswagen
This April's Fools Day 2024, many companies are expected to rely on th...
Latest News
Foursquare completes $35M funding round for new real-time ad platform
New York-based mobile location-based social network Foursquare has just raised $35 million in a financing round for its new platform for real-time ads, according to the company's Chief Executive Offic
San Francisco ad tech firm Delivery Agent picks banks for 2014 IPO
San Francisco-based advertising technology company Delivery Agent Inc has picked Credit Suisse Group AG and Deutsche Bank AG to lead its planned initial public offering (IPO) in 2014.
Mobile rewards network PaeDae receives USD11.6 million in debt and equity round
PaeDae founder and chief executive officer Rob Emrich explained to TechCrunch that it launched a debt-and-equity round instead to be able to obtain a sizeable amount of capital while being able to ret
ValueClick to sell Owned & Operated Websites unit to IAC
ValueClick, Inc. today announced that it has agreed to sell 100 percent of its Owned and Operated Websites (O&O) segment to IAC.
Hellman & Friedman acquires controlling stake in Scout24 for €700M in debt financing
Britain's Barclays PLC, Japan's Nomura and the Royal Bank of Canada are leading the loan financing for Hellman & Friedman LLC's buyout of Scout24. The classified advertising business will be bought fo
US mobile analytics firm Flurry secures another $12.5M in funding
US-based mobile analytics and advertising company Flurry has secured USD12.5 million in new funding from undisclosed investors, bringing in a total funding of USD62.5 million to date.
Sources say The Rubicon Project Inc hires Morgan Stanley, Goldman Sachs Group Inc for IPO
Morgan Stanley and Goldman Sachs Group Inc were hired by The Rubicon Project Inc to lead its IPO next year.
Israeli startup Carambola Media receives USD4 million in Series A funding
Months after receiving a USD1 million in seed investment, Israeli startup Carambola Media raised USD4 million in a Pitango Venture Capital-led Series A funding round.
Australia's APN exits from outdoor advertising stake for USD69 million
Australia-based news firm APN News & Media has agreed to exit from its remaining stake in outdoor advertising company APN outdoor for USD69 million, prompting a 5% increase in its shares.
