Advertising

TheHomeMag Receives USPS Excellence in Innovation & Creativity Award

In an age where digital marketing dominates, TheHomeMag's success in traditional mail-based advertising stands out, and this achievement was recently recognized on a national stage in Washington, D.C. The United States Postal Service awarded TheHomeMag the 2024 Excellence in Innovation and Creativity Award—one of only eight companies chosen from 30,000 entries, including industry giants like Citi.


United Airlines New Media Platform To Show Personalized Ads on Seat-Back Screens as Part of New Revenue Line Effort

United Airlines announced that it'll start showing personalized ads on seat-back screens. Here's what you need to know about its new media platform...

Mr. Black's Enigmatic Truck Messages Spark Curiosity in Major Cities

Mysterious trucks displaying cryptic images have appeared in Washington D.C., Boston, and New York City, capturing public attention. These visuals, created by the elusive artist Mr. Black, feature a s..

PayPal Launching New Advertising Platform That Analyzes Users’ Shopping Habits

PayPal is launching an advertising platform that analyzes client spending using transaction data...


Latest News

Hellman & Friedman acquires controlling stake in Scout24 for €700M in debt financing
Britain's Barclays PLC, Japan's Nomura and the Royal Bank of Canada are leading the loan financing for Hellman & Friedman LLC's buyout of Scout24. The classified advertising business will be bought fo
US mobile analytics firm Flurry secures another $12.5M in funding
US-based mobile analytics and advertising company Flurry has secured USD12.5 million in new funding from undisclosed investors, bringing in a total funding of USD62.5 million to date.
Sources say The Rubicon Project Inc hires Morgan Stanley, Goldman Sachs Group Inc for IPO
Morgan Stanley and Goldman Sachs Group Inc were hired by The Rubicon Project Inc to lead its IPO next year.
Israeli startup Carambola Media receives USD4 million in Series A funding
Months after receiving a USD1 million in seed investment, Israeli startup Carambola Media raised USD4 million in a Pitango Venture Capital-led Series A funding round.
Australia's APN exits from outdoor advertising stake for USD69 million
Australia-based news firm APN News & Media has agreed to exit from its remaining stake in outdoor advertising company APN outdoor for USD69 million, prompting a 5% increase in its shares.
M&C Saatchi exits Walker Media stake for GBP36 million
UK-based advertising firm M&C Saatchi divested a controlling stake of 75.1% in Walker Media for GBP36 million. M&C Saatchi sold its holding to French multinational advertising and public relations com
Digital ad spending by US retailers to rise this year- report
US retailers will spend more on digital advertising this year. According to an eMarketer report, retailers will increase their budgets by 15.7% to USD 9.50 billion for ads on the mobile space.
Zanox purchases Metrigo
Zanox, a performance advertising network has purchased Hamburg, Germany-based performance display provider Metrigo for an undisclosed sum. Originally, Metrigo was a portfolio company of Berlin-based c
Top deals of the day - bids, mergers and acquisitions
The following bids, mergers, acquisitions and disposals were reported on Friday, including Microsoft, Comcast, Green Dot, Goldman Sachs and others.
Niche raises USD 550k to help marketers work with popular users on social media
Niche, a startup that helps connects brands with social media celebrities has announced that it has successfully raised USD 550k in funding and at the same time, have finally opened their website to t
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