Advertising

Union Jack Umbrellas

Exterion Media hires bank to explore options-sources

Exterion Media Group, the European outdoor advertising company owned by private equity firm Platinum Equity LLC, is exploring strategic alternatives, including a major acquisition, according to people familiar with the matter.

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Alibaba Advertisement

Alibaba buys controlling stake in digital marketing firm AdChina

China's e-commerce giant Alibaba Group Holding Ltd said on Wednesday it had bought a controlling stake in online marketing company AdChina, an investment aimed at bolstering its advertising business.

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Verizon Wireless

Verizon approaches AOL on potential deal

Verizon Communications Inc (VZ.N) approached AOL Inc (AOL.N) about a potential acquisition or joint venture to expand its mobile-video offerings, Bloomberg reported, citing people with knowledge of the matter.

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Shoppers carry bags as they walk down Fifth Avenue in New York

Dealmakers turn their sights to U.S. billboards

Billboards, which trace their roots to ancient Egypt, are set to generate a boom in U.S. deal activity as the biggest operators seek to expand in regional markets, investment banking sources said.

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Facebook

Facebook video draws Thanksgiving ads from Macy's, others

Macy's Inc, which traditionally kicks off the U.S. holiday shopping season with a nationally televised parade in Manhattan, also will join a handful of other companies this year parading their ads on Facebook's fledgling video feeds.

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Soda

Kids still a target for marketers of sugary drinks -report

Children and teens are seeing fewer ads for sugary drinks on television, but they remain a prime target for marketers through other means such as product placement and social media, a report released on Wednesday found.

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Publicis Groupe

Publicis to buy U.S.-based Sapient for $3.7 billion

Publicis (PUBP.PA), the world's third-largest advertising holding company, has agreed to buy digital ad specialist Sapient for $3.7 billion in cash as it seeks to accelerate growth after a botched merger earlier this year.

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Warren Buffett

Berkshire Hathaway sells marketing unit

Warren Buffett's Berkshire Hathaway Inc (BRKa.N) conglomerate has sold a marketing and direct mail unit to a Wisconsin businessman, according to a statement on Tuesday.

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Vincent Bollore

Bollore seeks controlling stake in Havas

French tycoon Vincent Bollore on Friday mapped out an offer to acquire control over at least 50 percent of Havas (EURC.PA), the world's sixth-largest advertising company he started investing in over 10 years ago.

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Facebook logo

Facebook targets advertisers as 100 million log on in Africa

One in 10 Africans are logging on to Facebook every month, the world's No.1 online social network said on Monday, presenting a new target audience for advertisers.

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NFL

NFL season opener draws 26.9 mln viewers to NBC

The National Football League's opening game between Super Bowl champion Seattle Seahawks and the Green Bay Packers drew 26.9 million viewers on average, NBC said on Friday, making it one of the most-watched TV programs of the year.

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Baidu Inc

Baidu boosts location-based platform with new services, $10 million investment

Baidu Inc launched on Wednesday a service that helps retailers advertise on the smartphones of nearby users as China's dominant search engine company expands its location-based technology to drive growth.

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Amazon Kindle tablets

Amazon snaps up live video startup Twitch for $970 million

Amazon.com Inc snapped up live-streaming gaming network Twitch Interactive for about $970 million in cash, reflecting Chief Executive Officer Jeff Bezos' resolve to transform Amazon into an Internet destination beyond its core retail operations.

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The Walt Disney Co

Disney brings the Force with 'Star Wars' game, TV show push

Walt Disney Co is ramping up its first major push to promote the "Star Wars" franchise it purchased from George Lucas in 2012, blitzing consumers this year with a mobile game, animated TV show and an expanded line of toys and clothes.

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Yahoo CEO Marissa Mayer

Yahoo to buy analytics startup Flurry to bolster mobile ad business

Yahoo Inc (YHOO.O) will buy mobile analytics startup Flurry to beef up a fast-growing mobile advertisingbusiness that still lags Google Inc's (GOOG.O) and FacebookInc's (FB.O) in scale.

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