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Coca-Cola Co.

Coca-Cola's Polar Bear Mascot video becomes a viral hit

A new video of the Coca-Cola polar bear mascot is circulating the web and has garnered over 700,000 hits in YouTube since it was posted last Monday. Santa Claus isn't the only Christmas icon people want to take picture with, as Coca-Cola's polar bear mascot grabs attention during a photo shoot.

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UK parents want to keep Santa Claus real; hits PayPal's holiday ad

PayPal received complaints from UK parents for taking away the magic of Christmas and the mystery that surrounds Santa Claus. Most kids still probably hold on to the magical belief that Santa delivers Christmas presents in the middle of the night when the children were asleep.

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Twitter's new ad tools unveiled

Twitter is joining YouTube in the social media advertising revolution by providing advertisers with a better tools for companies to measure its advertisement. The latest announcement was made via company's official blog on October 15th.

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YouTube responds to advertisers clamor for more data transparency

YouTube, a Google-owned company, is preparing to provide more transparency to advertisers on their advertisement data. Based on this new plan, advertisers will be able to get data such as the amount of view they receive on the platform. YouTube is also allowing a third-party feature to be used for that purpose.

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Online advertising to brighten Thai economy

Despite Thailand's staggering economy, businesses still flourish and invest bigger budgets for digital advertising. The aim is to target Thai consumers through smartphone apps, social working forums, and video-sharing websites, as reported by Reuters.

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Hello Kitty

Cute overload: How Hello Kitty became a timeless brand

For four decades, Hello Kitty has become a business empire. And Sanrio has paid attention carefully to its image - that is cute and sweet Hello Kitty. But how did the character remain timeless not interrupted by the varying fad?

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Jim Spanfeller

Fraudulent activities are rampant in the digital ad ecosystem, says former CEO ex-CEO Jim Spanfeller, who is now the Chairman emeritus of the Internet Advertising Bureau, exposed the fraudulent strategies poisoning the digital ad ecosystem.

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2016 Olympic Games

Brands will sure get noticed at 2016 Olympics in 7 new ways

The countdown begins for the 2016 Summer Olympics kicking off August 5, 2016. It may be too far off still for most of the 200 million Americans or more to watch this exciting event with different games. Not for marketers, technology firms, and media companies whose goal is to capitalize on the interest and attention that the 2016 Olympic Games will provide.

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Twitter Ads

Twitter unveiled its much-awaited Mobile Ads Manager; makes you track ads on the go

This is as chirpy as it gets! Yes, we are talking about Twitter. The world's most adored microblogging website recently rolled out its much awaited Mobile Ads Manager. The company tweeted on its official Twitter handle.

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Union Jack Umbrellas

Exterion Media hires bank to explore options-sources

Exterion Media Group, the European outdoor advertising company owned by private equity firm Platinum Equity LLC, is exploring strategic alternatives, including a major acquisition, according to people familiar with the matter.

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Alibaba Advertisement

Alibaba buys controlling stake in digital marketing firm AdChina

China's e-commerce giant Alibaba Group Holding Ltd said on Wednesday it had bought a controlling stake in online marketing company AdChina, an investment aimed at bolstering its advertising business.

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Verizon Wireless

Verizon approaches AOL on potential deal

Verizon Communications Inc (VZ.N) approached AOL Inc (AOL.N) about a potential acquisition or joint venture to expand its mobile-video offerings, Bloomberg reported, citing people with knowledge of the matter.

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Shoppers carry bags as they walk down Fifth Avenue in New York

Dealmakers turn their sights to U.S. billboards

Billboards, which trace their roots to ancient Egypt, are set to generate a boom in U.S. deal activity as the biggest operators seek to expand in regional markets, investment banking sources said.

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Facebook video draws Thanksgiving ads from Macy's, others

Macy's Inc, which traditionally kicks off the U.S. holiday shopping season with a nationally televised parade in Manhattan, also will join a handful of other companies this year parading their ads on Facebook's fledgling video feeds.

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Kids still a target for marketers of sugary drinks -report

Children and teens are seeing fewer ads for sugary drinks on television, but they remain a prime target for marketers through other means such as product placement and social media, a report released on Wednesday found.

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