Advertising

Facebook logo

Facebook targets advertisers as 100 million log on in Africa

One in 10 Africans are logging on to Facebook every month, the world's No.1 online social network said on Monday, presenting a new target audience for advertisers.

Read Full Article
NFL

NFL season opener draws 26.9 mln viewers to NBC

The National Football League's opening game between Super Bowl champion Seattle Seahawks and the Green Bay Packers drew 26.9 million viewers on average, NBC said on Friday, making it one of the most-watched TV programs of the year.

Read Full Article
Baidu Inc

Baidu boosts location-based platform with new services, $10 million investment

Baidu Inc launched on Wednesday a service that helps retailers advertise on the smartphones of nearby users as China's dominant search engine company expands its location-based technology to drive growth.

Read Full Article
Amazon Kindle tablets

Amazon snaps up live video startup Twitch for $970 million

Amazon.com Inc snapped up live-streaming gaming network Twitch Interactive for about $970 million in cash, reflecting Chief Executive Officer Jeff Bezos' resolve to transform Amazon into an Internet destination beyond its core retail operations.

Read Full Article
The Walt Disney Co

Disney brings the Force with 'Star Wars' game, TV show push

Walt Disney Co is ramping up its first major push to promote the "Star Wars" franchise it purchased from George Lucas in 2012, blitzing consumers this year with a mobile game, animated TV show and an expanded line of toys and clothes.

Read Full Article
Yahoo CEO Marissa Mayer

Yahoo to buy analytics startup Flurry to bolster mobile ad business

Yahoo Inc (YHOO.O) will buy mobile analytics startup Flurry to beef up a fast-growing mobile advertisingbusiness that still lags Google Inc's (GOOG.O) and FacebookInc's (FB.O) in scale.

Read Full Article
Shopping mall in Frankfurt

Ze Germans - 10 points to PR success in Germany

After successfully developing an innovative start-up on home soil, the next step for many American companies is setting a course for the great leap across the pond. In case a start-up aims at expanding to the German market, 10 points in regards to PR strategies need to be kept in mind.

Read Full Article
A picture illustration shows YouTube on a cell phone

Exclusive: YouTube weighs funding efforts to boost premium content - sources

YouTube has embarked on a new round of discussions with Hollywood and independent producers to fund premium content, two sources with knowledge of the talks told Reuters

Read Full Article
Silicon Valley Startup

Venture fund 500 Startups uses Jobs Act to raise $100 million from public

500 Startups, the $100 million Silicon Valley venture fund perhaps best known for its incubator program for young companies, said on Thursday it would tap a new source of cash for its latest fund: the public.

Read Full Article
Facebook

Facebook expands users' ad targeting profiles with website data

Facebook Inc is expanding the internal user profiles that underpin its targeted advertising system, for the first time including personal information based on activities that did not occur within the boundaries of its social network.

Read Full Article
Twitter logo

Twitter acquires mobile advertising startup Namo Media

Twitter Inc said Wednesday it will acquire Namo Media, a technology firm specializing in "native advertising" for mobile devices.

Read Full Article
Twitter Inc.

Omnicom, Twitter sign $230 mln mobile ad deal

Omnicom Group Inc's (OMC.N) media services division signed a deal worth $230 million with Twitter Inc (TWTR.N) that will integrate Omnicom's automated ad buying unit Accuen with Twitter's mobile ad exchange MoPub.

Read Full Article
Facebook

Exclusive: Facebook to expand video ads to seven countries outside U.S.

Facebook Inc is expanding its new video advertisingservice, allowing marketers to show the television-like spots to users of the social network in Britain, Brazil and five other countries, the company told Reuters.

Read Full Article
Adform

Via Venture Partners backs ad tech firm Adform

Adform, (www.adform.com), the premier ad tech partner for media agencies, trading desks, advertisers and publishers in Europe, today announced it has raised $5.5 million in a Series B funding round from new Via Venture Partners.

Read Full Article
Publicis Chief and Omnicom Chief

As big ad deal falls apart, firms start thinking small

The collapse of the $35 billion merger of New York-based Omnicom with France's Publicis is likely to lead the world's biggest ad agencies to think small as they try to counter the challenge from internet giants like Google.

Read Full Article
1 2 3 4 5 6 7 8 9 10

Subscribe to VCpost newsletter

Sign up for our Deals of the Day newsletter.
We will not spam you!

Real Time Analytics