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Yahoo CEO Marissa Mayer

Yahoo to buy analytics startup Flurry to bolster mobile ad business

Yahoo Inc (YHOO.O) will buy mobile analytics startup Flurry to beef up a fast-growing mobile advertisingbusiness that still lags Google Inc's (GOOG.O) and FacebookInc's (FB.O) in scale.

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Shopping mall in Frankfurt

Ze Germans - 10 points to PR success in Germany

After successfully developing an innovative start-up on home soil, the next step for many American companies is setting a course for the great leap across the pond. In case a start-up aims at expanding to the German market, 10 points in regards to PR strategies need to be kept in mind.

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A picture illustration shows YouTube on a cell phone

Exclusive: YouTube weighs funding efforts to boost premium content - sources

YouTube has embarked on a new round of discussions with Hollywood and independent producers to fund premium content, two sources with knowledge of the talks told Reuters

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Silicon Valley Startup

Venture fund 500 Startups uses Jobs Act to raise $100 million from public

500 Startups, the $100 million Silicon Valley venture fund perhaps best known for its incubator program for young companies, said on Thursday it would tap a new source of cash for its latest fund: the public.

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Facebook

Facebook expands users' ad targeting profiles with website data

Facebook Inc is expanding the internal user profiles that underpin its targeted advertising system, for the first time including personal information based on activities that did not occur within the boundaries of its social network.

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Twitter logo

Twitter acquires mobile advertising startup Namo Media

Twitter Inc said Wednesday it will acquire Namo Media, a technology firm specializing in "native advertising" for mobile devices.

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Twitter Inc.

Omnicom, Twitter sign $230 mln mobile ad deal

Omnicom Group Inc's (OMC.N) media services division signed a deal worth $230 million with Twitter Inc (TWTR.N) that will integrate Omnicom's automated ad buying unit Accuen with Twitter's mobile ad exchange MoPub.

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Facebook

Exclusive: Facebook to expand video ads to seven countries outside U.S.

Facebook Inc is expanding its new video advertisingservice, allowing marketers to show the television-like spots to users of the social network in Britain, Brazil and five other countries, the company told Reuters.

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Adform

Via Venture Partners backs ad tech firm Adform

Adform, (www.adform.com), the premier ad tech partner for media agencies, trading desks, advertisers and publishers in Europe, today announced it has raised $5.5 million in a Series B funding round from new Via Venture Partners.

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Publicis Chief and Omnicom Chief

As big ad deal falls apart, firms start thinking small

The collapse of the $35 billion merger of New York-based Omnicom with France's Publicis is likely to lead the world's biggest ad agencies to think small as they try to counter the challenge from internet giants like Google.

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Shakr Media

Shakr Media raises $2.3 mln boost to revolutionize online video advertising

Shakr Media hooks $2.3 million in a Series A round to expand tech platform. Their sole investor is POSCO Venture Capital, who assisted with receiving funds from the South Korean government.

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Mode Media

US online publisher Glam rebrands as Mode Media after $15M funding round

Brisbane, California-based online publisher and ad firm Glam Media rebranded as Mode Media after raising $15 million in an unannounced funding round from undisclosed investors to launch a new video business in Los Angeles.

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Sprinklr

Sprinklr launches new ad tools, receives $40 mln Series D funding

Sprinklr has reaped $40 million Series D investment from financiers including Iconiq Capital, Battery Ventures and Intel Capital which brings the total funding for the startup to $77 million.

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Google Inc

Google to shell out $207M for Dublin data center expansion

Mountain View, US-based search giant Google will shell out $207.7 million (€150 million) to expand its data center in Dublin Ireland to beef up its revenue generation through its cloud services.

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RadiumOne

RadiumOne terminates CEO after domestic violence charges

Caving in to public pressure, San Francisco, US-based marketing automation firm RadiumOne terminated its chief executive officer (CEO) Gurbaksh Chahal after he pled guilty to domestic violence and battery charges recently filed against him.

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