Advertising

This April's Fools Day 2024, many companies are expected to rely on the power of prankvertising. But, should they really do so?

Tesla is now spending millions in advertising, despite Elon Musk's non-advertising mantra. But, why?..

Google is facing a 2.1 billion euros ($2.3 billion) lawsuit filed by 32 media organizations in Europe, including Axel Springer and Schibsted, over alleged financial losses due to the company's digital..

yhe digital world and social media in particular are a mirror of real life...

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Aside from robbing income from original makers of content, piracy websites also make around $4.4 million annually from ads, according to a study published by Digital Citizens Alliance.

InMobi has only been in business for less than a decade but it has already proven to be a worthy contender to tech giants in the mobile ad space, Voice & Data reported.

Peter Hamilton, the Chief Executive Officer of HasOffers, has told Facebook that they deserve a second chance after they were removed as a partner for not adhering to the social media firm's data coll

AppScotch, an ad tech firm, has decided to pull itself out of stealth mode to give advertisers the opportunity to give their audience a playable, interactive ad, TechCrunch reported.

New York, US-based personal data exchange startup Datacoup is running a beta trial where people are paid $8 a month in exchange of access to their social media account and credit and debit card transa

Colorado, US-based big data firm Datalogix is acquiring Connecticut-based shopper intelligence company Spire Marketing for an undisclosed amount to expand its footprint into shopper marketing.

Media and digital marketing firm Dentsu Aegis Network added China-based social creative firm Verawom for an undisclosed sum, in a deal that will integrate the latter into the Isobar China group.

PlaceIQ has raised $15 million for its Series C financing round led by Harmony Partners and participated in by new investor Iris Capital as well as its previous backers in its Series B round, TechCrun

iSocket, a San Francisco, California-based direct ad sales platform, was able to secure $5 million in its recent round of financing, led by Time Warner Investments, TechCrunch reported.

SportPursuit, a flash sales site based in the UK, nabbed £5M from its Series B financing round led by London-based venture capital firm DFJ Esprit and participated in by Silicon Valley Bank and angel