Yahoo COO Henrique De Castro leaves the company
Yahoo Chief Operating Officer (COO) Henrique De Castro is leaving the company tomorrow, January 16, according to a regulatory filing, but the exact reason for the departure is unclear.
Advertising
Netflix Boasts 40 Million Users Subscribed to Ad-Supported Tier, Reveals Plans to Develop In-House Ad Tech Platform
Netflix reports 40 million monthly users of its ad-supported service, with the ads chief stating that the firm is creating its own platform for ad solutions.
Amazon to Show Ads on Prime Video, Aiming For $3 Billion in Ad Revenue
Amazon is expanding its advertising strategy by introducing ads on its Prime Video streaming service. The company aims to generate $3 billion in revenue and compete with traditional media giants...
P&G to Promote Individual Brands at 2024 Olympics Instead of Corporate Name
Procter & Gamble will shift its focus from corporate branding to individual product brands, such as Pampers and Gillette, in its advertising for the Paris 2024 Olympics...
BBC Podcast Advertising Plan Concerns Media Firms—British Government Receives Complaint Letter
Many big media firms are concerned about the BBC's podcast advertising plan. A complaint letter has been sent to the British government...
Elon Musk Slams Mark Zuckerberg's Meta for Engaging in 'Super Greedy' Advertising Practices
Elon Musk, who owns the social media platform X, has criticized Meta f...
April's Fools 2024: Why Prankvertising is Powerful—But, It Didn't Work With Tesla, Google, Volkswagen
This April's Fools Day 2024, many companies are expected to rely on th...
Latest News
Canaan Partners invests in Indian digital media firm SureWaves
Connecticut, USA-based venture capital firm Canaan Partners invested INR35 crore in Bangalore, India-based digital media firm SureWaves for the latter's global growth and workforce expansion.
US video hosting firm Brightcove adds Unicorn Media in $49M deal
Massachusetts, US-based video hosting solutions firm Brightcove acquired Arizona-based Internet video solutions provider Unicorn Media Inc in $49-million acquisition deal to facilitate easier distribu
Hellman & Friedman mulls over sale of Catalina Marketing Corp.
Private equity firm Hellman & Friedman is reportedly considering to sell Catalina Marketing Corp. in a deal that could fetch $2 billion to $2.5 billion. Catalina provides customer-driven marketing ser
Yahoo introduces new advertising platforms at CES 2014
At the Consumer Electronics Show in Las Vegas, Yahoo Chief Executive Officer Marissa Mayer unveiled new advertising platforms as the internet company looks to turn around its fortunes in digital adver
Spredfast nabs $32.5M in Series D funding to capitalize social marketing growth
According to social marketing company Spredfast, who has accumulated over $60 million in funding to date, it has raised $32.5 million in Series D funding from several investors led by Lead Edge Capita
New York's Integral Ad Science secures $30M in Series D round
New York, US-based media valuation platform Integral Ad Science has raised $30 million in a Series D funding round led by August Capital, according to a disclosed regulatory filing.
Angel investment in Russia quadrupled this year - study
Angel funding in Russian companies were 4.5 times more than funding from angel investors in 2012, according to a joint study by National Association of Business Angels (NABA), Atom Partners and RVC.
Indian regulator says IPO ads must contain needed disclosures
UK Sinha, Chairman of Securities and Exchange Board of India or Sebi, said firms can be creative in their advertisements to attract investors to their IPOs but they must contain all required disclosur
Italian startup AdEspresso secures $500K seed funding to optimize Facebook ads for SMBs
Italian spin-off AdEspresso raised $500,000 in seed funding from institutional and angel investors, for its Facebook ad optimization service for small and medium businesses (SMBs).
