Advertising

Netflix reports 40 million monthly users of its ad-supported service, with the ads chief stating that the firm is creating its own platform for ad solutions.

Amazon is expanding its advertising strategy by introducing ads on its Prime Video streaming service. The company aims to generate $3 billion in revenue and compete with traditional media giants...

Procter & Gamble will shift its focus from corporate branding to individual product brands, such as Pampers and Gillette, in its advertising for the Paris 2024 Olympics...

Many big media firms are concerned about the BBC's podcast advertising plan. A complaint letter has been sent to the British government...

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ValueAct Holdings President Mason Morfit plans to influence Microsoft on how it sells Windows, the operating system that is behind most of the software giant's products, Bloomberg reported.

Mountain View, California-bases social login pioneer Gigya launched a new tool that will give marketers data that will flow into personalized online and offline marketing campaigns for American consum

Boston, US-based social advertising and marketing startup Moontoast announced that it has raised $4.5 million as extension to its Series B financing round for its expansion and platform development.

San Francisco, US-based advertising firm Federated Media sold its content marketing arm to Rhode Island-based multimedia company LIN Media for an undisclosed amount to focus on programmatic advertisin

Sightly was able to obtain $1.7 million in seed funds in a round led by Mac Capital and participated in by other investors which included Tomorrow Ventures and 500 Startups.

In a long-awaited move, Facebook finally started running tests using third-party mobile apps as part of its plan to become a mobile ad network, as confirmed by Facebook engineer Sriram Krishnan on the

San Francisco, US-based in-feed native ad exchange ShareThrough raised another $17 million in combined debt and equity financing in a round led by Floodgate and North Bridge Venture.

The users of Twitter in the US are more racially diverse compared to those of other Internet sites and Twitter is capitalizing on its demographics to get revenues, The Wall Street Journal reported.

Epom, an ad serving and ad management solutions provider, said it received $7 million in a private investment pool for product improvement and new product development.

Advertising spending in the UK for the third quarter of 2013 has hit the fastest pace recorded according to a survey from IPA Bellwether, the Financial Times reported.

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Advertising

Netflix Boasts 40 Million Users Subscribed to Ad-Supported Tier, Reveals Plans to Develop In-House Ad Tech Platform

Amazon to Show Ads on Prime Video, Aiming For $3 Billion in Ad Revenue

P&G to Promote Individual Brands at 2024 Olympics Instead of Corporate Name

BBC Podcast Advertising Plan Concerns Media Firms—British Government Receives Complaint Letter

Elon Musk Slams Mark Zuckerberg's Meta for Engaging in 'Super Greedy' Advertising Practices

April's Fools 2024: Why Prankvertising is Powerful—But, It Didn't Work With Tesla, Google, Volkswagen

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