Nintendo offers new low price console and cuts Wii U price to compete with Sony, Microsoft

By Rizza Sta. Ana

Aug 29, 2013 05:25 AM EDT

In a Reuters report, Nintendo Co. Ltd. had said on Wednesday that the gaming company has a new handheld gaming device and that a USD50 discount is in the offing on their high-priced Wii U consoles. The new console and discount offer would be made available to customers in Europe and North America in an attempt to compete giants Sony Corp and Microsoft in the gaming hardware market.

The Nintendo 2DS will be in stores for sale on October 12 and is priced at USD129.99. The new gaming console is considerably lower than its two 3DS predecessors. However, the new gaming console would only play DS and 3DS games in lower resolution at 2D.

In an interview done this week, Nintendo of America President Reggie Fils-Aime said that the new gaming console and its latest price points were to attract conservative consumers who cannot afford to purchase the company's more high-priced consoles, which were priced at USD169.99 and USD199.99.

Nintendo already sold 3.6 million of Wii U consoles from November last year to June 30 this year, considerably lower than the original Wii sales sold over the same time at 9.3 million units. The company's reduced price and new game hardware would face tough competition with the release of Sony PlayStation 4 priced at USD399, and Microsoft's XBox One priced at USD499. Both companies would be releasing their new hardware the same time as with Nintendo.

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