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Microsoft's Windows Phone boosts its smartphone market share

August 8
11:30 AM 2013

Microsoft's aim to be the most dominant force in the smartphone industry would not happen soon. However, its new market share rankings proved that the company is on the right track.

Windows Phone is currently the third smartphone operating system, behind Google Inc's Android and Apple Inc's iOS. Android's market share rose to 79% followed by iOS. Apple's iOS share dropped to 13%. Windows Phone's small customer base is growing with a year on year increase of 4% from last year's 3% during the second quarter. Windows Phone's surge let it overtake BlackBerry OS and Symbian.

"Driving this result was Nokia, which released two new smartphones and grew its presence at multiple mobile operators," International Data Corporation said. "But beyond Nokia, Windows Phone remained a secondary option for other vendors, many of which have concentrated on Android."

"Until there are signs that Microsoft can innovate and successfully execute in the post-PC era, we expect the stock to languish at current levels," Janney Capital's analyst, Yun Kim, noted.

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